There are now a number of ways to decorate your promotional mugs that will make them attract the attention of your target audience and here are three of the most stunning.
Dye sublimation is a printing process that allows you to have a full colour photographic image reproduced that wraps around the mug. This process creates much more vibrant colours than any other form of printing so that your logo will really stand out.
It should be pointed out at this stage that the colours are prone to fading over time unless the image is protected by a clear glaze which will make them fully dishwasher safe and increase their life by a factor of ten..
Another very clever idea is the heat change mug which appears to be a plain mug until hot liquid is poured into it causing the plain coating to become transparent revealing your printed message.
When the mug cools it will return to its original state and appear to be a plain mug once again. It is also possible to overprint a permanent image on top of the heat sensitive coating which will remain visible regardless of the temperature adding to the creative possibilities of this type of mug.
A fairly recent development for decorating mugs is the use of etching. This involves the mug being colour coated in the usual way and then the design is sandblasted through the glaze or coating to create a recessed image allowing the unglazed texture to show through.
The mugs are then subjected to a very high temperature firing which seals the exposed areas making them dishwasher and microwave safe. These stunning mugs will make your branding stand out at any event. This process is available on a wide selection of mugs including pantone colour matched mugs and even white bone china mugs.
If you are thinking of including mugs in your marketing mix then consider these options which will certainly make your mugs stand out from the crowd. Recipients of these items will be delighted and they are likely to use them on a daily basis over a prolonged period keeping your advertising message firmly in the forefront of their minds. If you are still unsure there are many on line distributors that will be happy to supply samples...