 | The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success |
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(11 customer reviews)
Product Description
In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using:
• Balance: Make emotions work in your favor
• Bounce: Create a failure-resistant brain
• Opportunity Radar: Spot hot prospects previously hidden by problems
• Focus Laser: Lock into what's important
• Effort Accelerator: Cultivate the drive to win
Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole™) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
- Amazon Sales Rank: #15908 in Books
- Published on: 2010-03-30
- Format: Bargain Price
- Number of items: 1
- Binding: Hardcover
- 240 pages
Review
"An informative read for those who want to better understand their own gray matter."
Harvard Mental Health Letter, May 2010
"[Drs. Brown and Fenske] have described a set of strategies for remaining mentally sharp even under trying circumstances. In their book, The Winner's Brain: Eight Strategies Great Minds Use to Achieve Success, Drs. Brown and Fenske outline an approach they derive from well-known psychotherapies and discoveries in neuroscience. The strategies they suggest can be applied in the clinic, the classroom, and the workplace."
Bookviews, May 2010
"A combination science and business approach to enjoying achievement in your life…If you are looking to unlock your own potential, you might want to start by reading this interesting book."
Tucson Citizen 5/13/10
"A book that is part popular-science treatise, and part self-help guide. It is crisply written and backed by meticulously researched facts."
800 CEO Read Blog, 5/4/10
"The book is filled with medical research, but also some great stories…Filled with examinations of decision making, emotions, focus, memory, and more, The Winner's Brain helps us think differently about our potential and shows us how to act upon it."
BBC Focus, June 2010
"There are nuggets of interesting research findings in here."
"The Bookworm Sez" syndicated column, 5/14/10
"[Brown and Fenske] give their readers an easy-to-grasp tour of the brain and its basic functions, as well as a wealth of exercises to help grow neurons and 're-route' them as needed…The hard-science approach that this book takes is useful to anyone who strives to overcome modern adversity in business."
InfoDad.com, 5/20/10
"What gives Brown and Fenske's book its value is less the list of factors than their suggestions on how to improve each factor in everyday life…[It has] some good, specific suggestions for improving brain health mixed in with a fair number of anecdotes."
Los Angeles Times "Booster Shots" health blog, 5/29/10
"The authors know their audience. They liberally cite scientific studies throughout the book, but they are writing for a popular audience, not an academic one. They've juiced up their thesis with stories of well-known achievers…As writers of any good self-help book must, the authors make a convincing case that change is within reach…They offer plenty of tools to help anyone develop habits to better achieve life goals."
Sacramento Book Review, 5/27/10
"Do you enjoy reading about neuroscience and brain function? If so this book is for you!...The authors do a good job of breaking down each win factor and discussing how to apply it daily."
Las Cruces Sun-News, 5/23/10
"Drs. Brown and Fenske share some amazing conclusions about the human brain's tremendous capacity."
FavStocks.com, 6/15/10
"Through interviews with celebrities and everyday folks, Brown and Fenske lay out a framework for unlocking your brain's hidden potential…The Winner's Brain teaches you how to get more out of your most powerful muscle. With the tips, techniques, and ideas in this book, you can get more out of your career and your money."
"Brown and Fenske share technical brain research data in an engaging anecdotal style…Using their game plan to develop a winner's brain can clearly help athletes, students, business people, parents, retirees, and others at any stage of life create success from the inside out."
About the Author
Mark J. Fenske, PhD, a former research fellow at Harvard, is an assistant professor in neuroscience at the University of Guelph. He lives in Ontario, Canada.
Most helpful customer reviews
29 of 31 people found the following review helpful.
By Jay S.
I recently picked up a copy of The Winner's Brain at the bookstore and didn't realize it was so new. I was particularly interested in the approach - combining psychology with neuroscience and putting it in practical terms and accessible language. I wasn't viewing it as a self-help/success book and probably wouldn't have picked it up if I was. I expected to pick up some helpful tips that I could incorporate into my life but was more interested in the science behind it.
The book is so much more than I expected it to be. Unlike other success/self-help style books that provide you with a program and tell you to follow it and all your dreams will come true, this book is organized in such a way that it allows me to cherry-pick. After reading the book and understanding what elements constitute a Winner's Brain, I went back and reviewed the chapters and concerns that I felt applied most to me. Everything is well laid-out and straightforward. It's not filled with rhetoric. There's science behind the program and that makes it all the more compelling. I really like the wide array of individuals whom they interviewed for the book. It speaks to me that they don't define winners as people who achieve monetary or athletic success and it makes you realize how the book back help me ain so many areas of my life.
At the end of the day, the effectiveness of any program depends on your level of commitment and belief. The book pushed all the right buttons for me. It's great. I'd recommend it for anyone who needs a little lift or is even just interested in the brain science like I thought I was.
17 of 18 people found the following review helpful.
By J. Cameron-Smith
What enables some people to succeed in life, while others simply survive? Is our maximum potential predetermined, or do we have the capacity to push beyond what we perceive to be our limitations? The authors of this book say that the workings of the brain make the difference, and that it is possible to train the brain to perform at a higher level. How? By identifying and employing the same strategies as high-achieving individuals use to overcome obstacles and reach their goals.
Perhaps the key message is that `the brain is active and subject to change no matter what you do'. This provides an opportunity: `what sets the owner of a Winner's Brain apart is the desire and the know-how to take charge of the process.' The authors have identified five `BrainPower Tools' commonly used by successful people: seeing opportunities where others don't (`Opportunity Radar'); accurately gauging and being willing to take risks (`Optimal Risk Gauge'); being able to stay focussed on a goal (`Goal Laser'); possessing the energy to take action (`Effort Accelerator'); and being able to accurately assess one's strengths and weaknesses (` Talent Meter').
Of course, we don't all share the same goals, and we will each have different definitions of success. But whatever your goals, it is likely that one or more of the eight strategies listed below will provide the keys to greater achievement. The eight strategies ( `win factors' ) are: self awareness; motivation; focus; emotional balance; memory; resilience; adaptability and brain care. In this book, the authors give examples of how each strategy works and share techniques to enhance brain function. The theory is strengthened by the inclusion of stories such as: London cabbies who have increased the size of their hippocampus by memorising city routes; a teenage chess master whose memory of previous games enabled him to predict where a game was going; and a rock star turned rock climbing instructor turned medical student.
All of this is geared to make you believe that change is possible - if you are seeking it - and if you are prepared to make some changes to achieve it.
Jennifer Cameron-Smith
21 of 26 people found the following review helpful.
By Champy
I was lucky enough to receive an advance copy of this book. It immediately grabbed my attention and held on to it. I am not a science-y person, but the book is written so it didn't matter. It's intelligent, yet not written in a high-brow, aren't-we-so-brilliant way. The writers bring wit and vitality to the topic, offering relatable, real-life examples. The book is populated with engaging personalities. The writers offer practical, take-away advice that I was able to apply in my real life, both for work and as an avid athlete. I recommend this book to a wide spectrum of readers--from business executives to teachers, from athletes to parents.
http://astore.amazon.com/amazon-book-books-20/detail/B004HEXSUO
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