Superfans: The Easy Way To Stand Out, Grow Your Tribe, And Build A Successful Business By Pat Flynn
Hardcover Also Available Formats :- Kindle
The Main Idea
The name of the game in business today is to create "superfans" — highly engaged customers who will go out of their way to buy and use everything you create. If you can create a tribe of superfans around the world, you future-proof your business.
It's common to assume that superfans only exist for musicians, sports teams, and celebrities, but the reality is pretty much every business can create energized superfans. You just have to create a migration path for customers to move from being casual to active, active to connected, and then connected to superfans.
Build a set of superfans, and no matter what happens, they'll always be there for you. Instead of spending money on ads, spend more time on people. Instead of worrying about the latest growth hacks and strategies, worry about identifying and addressing the biggest pains and problems in your target audience. Instead of figuring out how to optimize your conversion rates, figure out the rate at which you're able to connect authentically with your audience and make them feel special. Fans are important, but superfans are everything. --- Pat Flynn
All you need is 1,000 true fans. They will drive two hundred miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans.
Kevin Kelly, senior editor, WIRED magazine, 2008
How To Gain One Million Followers
Phase 1 - Casual Customers to Active Customers. Your casual audience is the largest segment of your customer base. These are people who buy your product or service at least once because of the value you provide. Your goal with this group is to create a trigger which signals they are in the right place, that there's something special for them, and that they should become part of your active audience — so casuals come back and do more business in the future.
Phase 2 - Active Customers to Connected Customers. Your active audience know who you are, and what you offer. Every time you create something new, they pause and make a decision whether or not to buy. They like your stuff — which is a great start — but they need convincing to act. Your goal with your active audience is to help them become part of your connected community.
Phase 3 - Connected Customers to Superfans. Customers in your connected community hear from you regularly, and also have conversations with each other. Community members start identifying with your mission, and generate the bulk of your comments, feedback, and survey results. These people love what you're doing, and will validate new ideas which will help your business excel and grow. Your goal with your connected community is to fan the flames of their interest so they voluntarily make the transition to superfans.
About The Author
Pat Flynn is a podcaster, author, and the founder of several websites. He is best known for his Smart Passive Income blog, which has been featured in Forbes, the New York Times and many other publications. His Smart Passive Income podcast has been ranked as high as #3 for business podcasts in iTunes. Pat Flynn's first online business was GreenExamAcademy.com, which offers publications designed to help people pass the LEED exam in the architecture industry. Pat Flynn is a graduate of the University of California, Berkeley.
Summaries.Com Editor's Thoughts
I first heard of Pat Flynn when I came across his website, SmartPassiveIncome.com. There, he describes himself as a "crash test dummy" for online marketing schemes. What really distinguished him, however, was his level of transparency. Every month, he publishes a detailed and itemized profit-and-loss statement that sets out exactly where he makes money and how much, down to the last penny. If you want to know whether or not something works, he can tell you by experience, calculated to two decimal places. I respect that.
In "Superfans", Pat codifies how you go about creating a following of highly engaged customers. I liked his three phase approach; it makes a lot of sense to me. He also gives great practical advice that any small business owner and just about every entrepreneur can put into action. This is a book full of real-world ideas that work.
There's always something appealing about hearing from someone who walks the talk. Pat Flynn certainly meets that criteria. All in all, I think this is a great book for the current business environment where social media is ever present.
Customers, followers, subscribers.
It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?
But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
These are the people, if you connect with them in the right way, who will become Superfans.
Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.
Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.
You don't need to change the entire world to build a successful business; you just need to change someone's world.
People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
Biography … Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.
Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.
Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.
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