 | The AMA Handbook of Business Documents: Guidelines and Sample Documents That Make Business Writing Easy |
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Product Description
Your company's identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble. "The AMA Handbook of Business Documents" takes the guesswork out of preparing first-class written pieces of every type. Packed with dozens of sample documents and practical tips, this handy guide is everything you need to create: proposals; memos; e-mails; press releases; collection letters; speeches; technical, research and lab reports; sales letters; policies and procedures; warning letters; and, announcements. Suited equally to executives, entrepreneurs, managers, and administrative staff anyone charged with putting a business' intentions into words "The AMA Handbook of Business Documents" is a versatile, powerful, and indispensable toolbox.
Product Details
- Amazon Sales Rank: #368604 in Books
- Published on: 2011-05-10
- Original language: English
- Number of items: 1
- Binding: Paperback
- 224 pages
Editorial Reviews
From the Back Cover
Regardless of how much or how little you write on the job, every word you put on paper or screen has the potential to build, enhance, damage or destroy your business's reputation and market standing. But who today has the time to do a first-class writing job for all manner of business documents—without a little help?
With practical, crystal-clear guidelines and dozens of sample documents, The AMA Handbook of Business Documents takes the guesswork and mediocrity out of all of your written communications. Organized as an instant-reference tool you can count on whenever you're putting something in writing, this lifesaving resource will help you sell, buy, inform, report, announce, propose, hire, fire, remind, get paid, and do everything else that defines your work and propels your business and career toward their goals.
Inside you'll find a wealth of sample documents and short, easy-to-apply guidelines for creating your own, including:
Abstracts * Letters of Application * Complaint Letters * Memos * Proposals * Inquiry Letters * Follow-up Letters * Collection Letters * Emails * Reference Letters * Progress and Activity Reports * Policies and Procedures * Lab Reports * Grant Proposals * Press Releases * Newsletters * Job Offer Letters * Warning Letters * Sales Letters * Training Manuals * Speeches and Oral Presentations * Product Specifications * Summaries * Surveys * and many, many more.
Wilson's and Wauson's The AMA Handbook of Business Writing has been hailed by Library Journal as "a highly relevant… and authoritative work." Like that book, this one is an indispensable resource for anyone responsible for putting a business's intentions into words. And at a fraction of the price, The AMA Handbook of Business Documents gives you the core essentials when you need them—now—so that you and your team can execute powerful, professional, foolproof documents quickly, consistently, and confidently—every time.
Kevin Wilson and Jennifer Wauson are Vice President and President, respectively, of Videologies, Inc., in Acworth, Georgia. The firm specializes in training and corporate communications. Mr. Wilson is also a writer, instructional designer, and training consultant. Ms. Wauson is a training consultant, project manager, video producer, and director. Together they are the authors of Administrative Assistant's and Secretary's Handbook and The AMA Handbook of Business Writing.
About the Author
KEVIN WILSON is an instructional designer, training consultant, and vice president of Videologies, Inc., which specializes in training administrative professionals.
JENNIFER WAUSON is a training consultant, project manager, and president of Videologies, Inc. They are the authors of Administrative Assistant's and Secretary's Handbook and The AMA Handbook of Business Writing.
Excerpt. © Reprinted by permission. All rights reserved.
INTRODUCTION
The AMA Handbook of Business Documents is a desktop job aid for all corporate communicators. This book is a collection of guidelines and samples for creating a wide variety of business documents.
In addition to being the authors of the Administrative Assistant's and Secretary's Handbook, and The AMA Handbook of Business Writing, we are also the founders of a corporate communications consulting business with over 25 years'experience working for many Fortune 500 companies such as IBM, AT&T, Sony, Chevron, Hewlett-Packard, and Cox Enterprises. In our work, we've developed hundreds of business documents including Web sites, brochures, reports, presentations, marketing plans, policy manuals, softwaretutorials,and trainingmaterials. InThe AMA Handbook of Business Documents we take the best of these corporate business writing guidelines and organize them in a way business writers will appreciate.
Readerscaneasilyfindinformationonaparticulardocumentandquicklyget backtotheirwritingproject.Thebookincludesguidelines,tips,andsamples of a wide variety of business documents, including annual reports, brochures, business letters, business plans, grant proposals, mission statements, newsletters, policies, press releases, proposals, résumés, surveys, speeches, training manuals, user guides, and white papers.
We believe The AMA Handbook of Business Documents is an essential desk reference for the following business writers:
■ Corporate communications writers and managers
■ Marketing writers and managers
■ Human resource administrators and managers
■ Sales representatives and managers
■ Training developers and managers
■ Technical writers
■ Grant writers
■ Public relations writers
■ Administrative assistants
Excerpted from THE AMA HANDBOOK OF BUSINESS DOCUMENTS by Kevin Wilson and Jennifer Wauson. Copyright © 2011 by Kevin Wilson and Jennifer Wauson. Published by AMACOM Books, a division of American Management Association, New York, NY. Used with permission. All rights reserved. http://www.amacombooks.org.
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