 | Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues |
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Product Description
Online journals known as blogs - short for weblogs - are hotter than ever. "Blog Rules" is a best-practices guide to establishing the blog-related policies and procedures businesses need. From protecting organisations from critical or defamatory remarks from outside bloggers, to managing employees' blog use and ensuring an accurate representation through corporate blogs, "Blog Rules" is a much-needed, necessary guide for any organisation.
Product Details
- Amazon Sales Rank: #1142706 in Books
- Published on: 2006-07-31
- Original language: English
- Number of items: 1
- Binding: Paperback
- 224 pages
Editorial Reviews
From Booklist
Businesses can't afford to ignore this latest publishing phenomenon. Yet, as Flynn points out in Blog Rule 4, "It's the casual, conversational, anything-goes nature of the blog that makes it both so appealing to blog writers and readers--and so potentially dangerous to business." In neatly ordered chapters, with plenty of recaps and action plans (perfect for busy businesspeople to skim), Flynn helps readers decide first of all if blogging can benefit their business and, if so, how to do it in a way that's safe for business. Although her suggestions--creating a blog management team, writing blog rules, and training relentlessly--will undoubtedly minimize businesses' exposure to information leaks and litigation, they also run the risk of quashing the spontaneity essential to blogs' success. Such a balancing act is probably inevitable, although businesses that weigh the risks too long risk getting left behind. Includes Q&As, sample blog policies, and plenty of best practices. Bloggers will squawk, but suits will study. Keir Graff
Copyright © American Library Association. All rights reserved
Review
"Praise for Nancy Flynn's Previous Books
E-Mail Rules
""A handy e-risk management tool for companies...Good advice abounds for executives, managers, and line employees... Recommended for all business collections. ""
-- Library Journal
The E-Policy Handbook
""This new book on the risk management of electronic communications is what every business book should be: easy to understand, full of practical tips, and provocative... You might not find a more useful business book this year, or next, than this one. ""
-- Training
""...an eye-opening book.""
-- BookPage
""If your company has an online presence -- even one employee online -- then buy this book...This nice, concise book explains the ins-and-outs of making your workforce Net savvy.""
-- The Toronto Star"
"If blogging is something your company is considering, this book should be studied carefully long before the first word is posted."
-Security Management
"This book is a must-read for any manager of blogs who wants an overview of important policy and legal issues."
-Choice
"Since the rules about online relationships and blogs can be hazy, Nancy Flynn has written an essential guide….In a world where technology outpaces us all, this very tactile book will come in handy."
-Niche Magazine
"... an essential guide….In a world where technology outpaces us all, this very tactile book will come in handy."
-Niche Magazine
"... the one guide readers need to help ensure that their organizations are helped and not hindered by this revolutionary tool."
-Business Times
Review
"Praise for Nancy Flynn's Previous Books
E-Mail Rules
""A handy e-risk management tool for companies...Good advice abounds for executives, managers, and line employees... Recommended for all business collections. ""
-- Library Journal
The E-Policy Handbook
""This new book on the risk management of electronic communications is what every business book should be: easy to understand, full of practical tips, and provocative... You might not find a more useful business book this year, or next, than this one. ""
-- Training
""...an eye-opening book.""
-- BookPage
""If your company has an online presence -- even one employee online -- then buy this book...This nice, concise book explains the ins-and-outs of making your workforce Net savvy.""
-- The Toronto Star"
Customer Reviews
Most helpful customer reviews
2 of 2 people found the following review helpful.
By Daniel B. Beaulieu
If you or your company is not blogging yet... you will be very soon. There are currently over 9 million bloggers in the U.S. It takes about twenty minutes to set up your first blog in fact it is so easy and quick that about 80,000 a day are doing it.
There is no doubt that if the internet has changed doing business as we know it then blogging has changed marketing as we know. And not just a little bit, but to an extent that we are just starting to figure out.
Blogging is the most democratic of what the internet has to offer. With the right blog a person can become world famous literally over night. Suddenly authors who could not get their works published use blogs to create a following of readers large enough to get the attention of publishers who sign them to book contracts. There is the case of the young unknown New York City woman who decided to work her way through Julia Child's cookbook one recipe at a time and then create a blog about it. That young lady is now world famous with an instant bestseller to launch her writing career..
Businesses are using blogs to get closer to their customers. Their employees are using blogs to complain about those businesses. Blogs are being used to influence politics both local and especially national.
But now this virtual free for all is over, rules and regulations have come into the picture as the law has come to this "last frontier" of commerce. And with the arrival of the rules comes this down to earth easy to read" rule book" by Nancy Flynn, written in a wonderful easy to read and appreciate prose this book takes all bloggers veterans and novices alike through the peaks and valleys of blogging.
From the firsts section where Ms. Flynn describes the importance of blogging and its impact on the global marketplace to tips on how to make your blog successful, to most importantly her section on how to keep your company out of court, this book proves invaluable.
Here are some examples of the more pertinent advise you'll get from this book:
* Blog etiquette: What you can and cannot say on your blog.
* Employee bloggers beware. If you are an employee and you knock your company you can and will be found out and in the best case you will only be fired, worst case sued.
* Don't allow IT to dictate your business blog program. (personally I say don't let your IT people anywhere near your blog, or your web site for that matter. Just let them help built it, connect it and keep it running other than that do not listen to a single thing they have to say about marketing and customers. They don't have a clue they are IT people for heaven's sake!)
* The casual conversational tone of a blog is what makes it particularly dangerous. You can be sued for libel for what you say on a blog as much as you can be for printing it in a newspaper.
I have to admit that I am hooked on the whole blogging thing and that's why this book appeals to me. In the past couple of months I have purchased a whole shelf of books on the subject and Blog Rules is without question the most valuable book on the subject of blogs. If I had bought this one first, I could have saved a bunch of money and skipped buying the others.
This is the book that answers all the questions. This is without a doubt the "everything you ever wanted to know about blogs but were afraid to ask" book on the subject.
As I stated earlier, if blogging is in your future, and it is you have to have this book.
1 of 1 people found the following review helpful.
By Mohan Babu
The book make for an interesting read.
I found it intriguing how Nancy begins to blur the line between corporate bloggers (who bolg on their company's blogs) and individuals who also happen to be employees of companies. She points out that although corporate bloggers create a façade of independence by blogging outside work hours using personal resources, their views may be quoted as that of their employer. She elaborates on the topic in the sections on `Employee Bloggers beware: Blogging can get you fired/sued.'
One way for individuals to air their views in public would be to create explicit `Chinese wall' between their personal blogs and their professional affiliation, but this technique may not always be effective. This said, the challenges may not be as profound as the author makes them out to be:
Individuals have been writing articles, columns and books expounding their personal viewpoints, differentiating them from the "official" viewpoints of their employers by explicitly stating so. A similar protocol for blogging may begin to emerge. Until then, prudence and caution are in order while blogging.
0 of 0 people found the following review helpful.
By L. Bowie
As a retired owner of several businesses owner and current SCORE Counselor [www.scoreworks.org] who deals with many startup businesses, this book gets an 11 out of 10. It is one of the few books that says and then is written for a business owner/manager who needs a reasonably non-technical introduction to the issues that blogs present. I was very impressed with not only the breadth of the topics discussed but just the right amount of depth in each to leave the reader with an appreciation of the issues. I have been sued a number of times [all when I was right!] so am aware of how difficult it is to protect yourself even when committing no wrong. Another reviewer faulted the author for over stating the dangers of having either a corporate blog or having employees involved in one. Well you are over stating right up until you are in a law suit against folks who will go to any length to win, and then you will appreciate her points. I like her policies and methods of implementation. Great that it is short, sweet and to the point.
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