 | Win: The Key Principles to Take Your Business from Ordinary to Extraordinary |
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Product Description
From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.
Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions.
Do you have what it takes? Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today.
THE DEFINITION OF WINNING
-- The ability to grasp the human dimension of every situation;
-- the ability to know what questions to ask and when to ask them;
-- the ability to see the challenge, and the solution, from every angle;
-- the ability to communicate their vision passionately and persuasively;
-- the ability to connect with others and create an enduring chemistry;
and 10 other universal attributes of winners.
DO YOU HAVE WHAT IT TAKES TO WIN?
DO YOU KNOW THE WORDS THAT WORK?
FIND OUT MORE INSIDE.
Product Details
- Amazon Sales Rank: #151 in Books
- Published on: 2011-03-01
- Released on: 2011-03-01
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 320 pages
Editorial Reviews
About the Author
DR. FRANK I. LUNTZ is one of the most respected communication professionals in America today. He has written, supervised, and conducted almost two thousand surveys, focus groups, and instant response dial sessions for corporate and public affairs clients here and in twenty-one countries. He has advised more than two dozen Fortune 500 companies, including Anheuser-Busch, Coca-Cola, FedEx, General Motors, Kroger, Lowe's, McDonald's, Pepsi, and Samsung. His associations and philanthropic clients include AARP, the Bill & Melinda Gates Foundation, and the U.S. Chamber of Commerce.
Dr. Luntz is the first resource media outlets turn to when they want to understand Americans. His recurring segments on MSNBC/CNBC during the 2000 election cycle won an Emmy. In addition to his TV work, he has written for The New York Times, The Washington Post, and The Times of London. He is currently a regular on Fox News, where he can be seen almost daily. Dr. Luntz lives in McLean, Virginia.
Customer Reviews
Most helpful customer reviews
112 of 118 people found the following review helpful.
By Steve in MA
I've seen the author on TV and read his earlier books. Dr. Luntz's passion for understanding people and crafting messages that will persuade them is clear. In this book he uses personal stories of successful individuals to illustrate his principles of effective communication. The book delivers on its promise of explaining how good communication works and how to use the author's insight to do it better ourselves.
For me, the most valuable aspect of the book is that it goes beyond putting the right words together. As Luntz explains, the style of communication is just as important to the eventual success as the substance. This book gives recommendations on both substance and style, along with concrete examples of how his techniques have been used successfully.
I've used the tips in his book "Words That Work" for the past few years and I've been amazed at how effective they are - my daughter even used some of them in her run for student council president! "Win" is even more focused and relevant, and Luntz's straightforward approach makes his recommendations easy to understand and employ. It's a perfect field guide to measurable results.
66 of 76 people found the following review helpful.
By Jesse Sharf
Really gets to the essence of winning--how to use your skills to assess situations, come up with a strategy, and implement it. Rock solid book--great theoretical and practical advice.
16 of 17 people found the following review helpful.
By Ty Wilde
If you're looking to take your business to the next level, this is a great book. It doesn't matter if your bussiness is you (ie Real estate agent) or a large corporation, the information in this book will help you significantly. Must read!!!
Ty Wilde author of
"Everything I Touch Turns to Sold (Advice on How to Become a Top Sales Professional From a Top Producer)"
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