 | Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market |
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Product Description
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around you Attract and keep great people - build peak-performing teams Develop a great business plan - structure your business to maximize every resource Offer a great product or service - identify exactly whatyour market needs Deliver superior customer service - make service your key competitive advantage Create a great marketing plan - position your business as the preeminent provider Perfect your sales process - motivate customers to buy again and again Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
Product Details
- Amazon Sales Rank: #127166 in Books
- Published on: 2010-11-17
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 256 pages
Features
- ISBN13: 9780814416976
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Editorial Reviews
From Publishers Weekly
Thompson (Success Built to Last) and Tracy (No Excuses!) offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps (with a chapter devoted to each), the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. In addition, they explore how to perfect the sales process, and their chapter on recruiting and motivating employees offers valuable advice on a tired subject--utilize the "SWAN formula" (hire candidates who are Smart, Work hard, are Ambitious, and are Nice, positive people); establish expectations; and manage by objectives. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful. (Nov.) (c)
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Review
"Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice…"—Publishers Weekly
From the Inside Flap
Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.
Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to:
• Become a great leader — and get extraordinary results from everyone around you
• Develop a great business plan — and structure your company to maximize every resource
• Surround yourself with great people who are motivated to give their best
• Offer a great product or service — identifying exactly what your market needs
• Design a great marketing plan — and position your business as the preeminent provider
• And much more!
You'll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on.
So while your competitors duck and cover—cutting costs and slashing personnel—it's wise to remember that some of the savviest leaders and most successful companies operated in economic downturns and all-out busts. The time is ripe for turning your business into a thriving, great company that people want to do business with over and over again.
Mark Thompson, coauthor of the bestseller Success Built to Last, is a serial entrepreneur who sold his last company for $100 million and today coaches executives on how to lead growth companies. He is a venture investor who Forbes noted for having the "Midas touch." He was Chief Customer Experience Officer at Schwab, reporting directly to founder Charles Schwab, and is a former director of many firms, including Best Buy and Korn Ferry. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University.
Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. In addition to being a remarkably successful entrepreneur, he is a dynamic and inspiring speaker, addressing thousands of people each year in companies such as IBM, Ford, Federal Express, Hewlett Packard, Pepsi, Northwestern Mutual, and hundreds of others worldwide. He is the author of numerous books, including the bestselling How the Best Leaders Lead and Eat That Frog, and the author/narrator of many popular audiocassette programs.
Customer Reviews
Now Buy This Book
Thompson and Tracy have written one of the best books on not just how to build a great business, but how to be successful at anything.
A couple of my takeaways that I am using today are their Six Key Questions in Strategic Planning (plus their explanations and guidance to answer all of these questions):
1. Where are you now? What is your current situation?
2.How did you get to where you are today?
3. Where do you want to go from here?
4. How do you get from where you are today to where you want to be in the future?
5. What obstacles will you have to overcome? What problems will you have to solve?
6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?
As well as the evergreen advice from Peter Drucker's Five Questions:
1. What is your mission?
2. Who is your customer?
3. What does your customer value?
4. What results are you trying to accomplish?
5. What is your plan?
If you only bought and read one book this year on how to become successful, this should be it.
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Actionable advice for all generations of leaders
Now Build a Great Business is the perfect combination of inspiration and expert advice. The tools and thought provoking questions provided by Mark Thompson and Brian Tracy make it easy to create a plan for success in any business... and at every level of leadership.
The 7 steps are helpful at any stage in your career as you define your business strategy and areas of focus. I would highly recommend this book to my peer group with 10-15 years of work experience as a good foundation for a new manager looking to influence and contribute to their organization's vision. The inspirational stories will encourage you to take action and serve as case studies to drive home the book's approach to success.
If you are an entrepreneur on cusp of launching your business or someone who finds ways to innovate in an organization, this is your playbook!
Joan K. Snyder
Senior Manager, Forest Laboratories
Focusing on the Customer
I appreciate this book because it includes practical action steps to attract customers and keep them interested and engaged. The focus is really on what the customer values.
I work for a nonprofit organization and the content was 100% applicable: how to best concentrate time, money and resources on the most successful services and programs; and how to create a culture of "continuous improvement."
Very rarely do we talk about "how to be" - the focus is usually on "what to do." This book blurs that line, giving equal importance to being a leader of character and a proactive doer.
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