The popularity of promotional pens has increased dramatically over the years and with good reason as they are a low cost and long lasting way to advertise your brand. The main problem with this is that there are now so many complementary branded pens out there that it is becoming harder to stand out from the crowd.
One answer would be to go up-market and try to outdo your competitors with higher quality items but this will inevitably lead to higher costs. Another approach is to choose multi-function or novelty pens which will attract more attention.
A wide range of multi-function pens are available starting with those that house more than one colored ink refill. Others combine a ball point pen with a highlighter or a stylus for added versatility. Probably the most desirable of this type of pen is one which incorporates a ball point pen and a USB flash drive as this combines two of the most useful items in a modern office.
Another way to attract attention to your brand is to choose a promotional pen that features an innovative retractor mechanism. Some of these pens consist of a hinged mechanism which allows the pen to be folded in half for storage and then snap back into position at the push of a button. A variation on this is a pen where the top section of the pen opens allowing the inner body to extend to make a full size pen, an operation that resembles a space ship docking.
Choosing a promotional pen that is aimed at the particular niche market that your clients operate in is also a good strategy as it shows that you have put some thought into the choice. This includes pens that are specifically designed for easy sterilization and are ideal gifts for medical markets. Pens made from materials that are antifungal and antibacterial will make excellent marketing gifts for the food handling sectors.
Promotional pens still remain one of the most popular and effective tools available to marketing professionals but with a little extra thought it is possible to make your message more memorable. The variety of pens available is mind boggling and making the right choices can be daunting but most reputable suppliers will be only too happy to use their professional experience to help find the right product for your campaign. Remember an interesting promotional pen will generate more interest in your business...
One answer would be to go up-market and try to outdo your competitors with higher quality items but this will inevitably lead to higher costs. Another approach is to choose multi-function or novelty pens which will attract more attention.
A wide range of multi-function pens are available starting with those that house more than one colored ink refill. Others combine a ball point pen with a highlighter or a stylus for added versatility. Probably the most desirable of this type of pen is one which incorporates a ball point pen and a USB flash drive as this combines two of the most useful items in a modern office.
Another way to attract attention to your brand is to choose a promotional pen that features an innovative retractor mechanism. Some of these pens consist of a hinged mechanism which allows the pen to be folded in half for storage and then snap back into position at the push of a button. A variation on this is a pen where the top section of the pen opens allowing the inner body to extend to make a full size pen, an operation that resembles a space ship docking.
Choosing a promotional pen that is aimed at the particular niche market that your clients operate in is also a good strategy as it shows that you have put some thought into the choice. This includes pens that are specifically designed for easy sterilization and are ideal gifts for medical markets. Pens made from materials that are antifungal and antibacterial will make excellent marketing gifts for the food handling sectors.
Promotional pens still remain one of the most popular and effective tools available to marketing professionals but with a little extra thought it is possible to make your message more memorable. The variety of pens available is mind boggling and making the right choices can be daunting but most reputable suppliers will be only too happy to use their professional experience to help find the right product for your campaign. Remember an interesting promotional pen will generate more interest in your business...
The popularity of promotional pens has increased dramatically over the years and with good reason as they are a low cost and long lasting way to advertise your brand. The main problem with this is that there are now so many complementary branded pens out there that it is becoming harder to stand out from the crowd.
One answer would be to go up-market and try to outdo your competitors with higher quality items but this will inevitably lead to higher costs. Another approach is to choose multi-function or novelty pens which will attract more attention.
A wide range of multi-function pens are available starting with those that house more than one colored ink refill. Others combine a ball point pen with a highlighter or a stylus for added versatility. Probably the most desirable of this type of pen is one which incorporates a ball point pen and a USB flash drive as this combines two of the most useful items in a modern office.
Another way to attract attention to your brand is to choose a promotional pen that features an innovative retractor mechanism. Some of these pens consist of a hinged mechanism which allows the pen to be folded in half for storage and then snap back into position at the push of a button. A variation on this is a pen where the top section of the pen opens allowing the inner body to extend to make a full size pen, an operation that resembles a space ship docking.
Choosing a promotional pen that is aimed at the particular niche market that your clients operate in is also a good strategy as it shows that you have put some thought into the choice. This includes pens that are specifically designed for easy sterilization and are ideal gifts for medical markets. Pens made from materials that are antifungal and antibacterial will make excellent marketing gifts for the food handling sectors.
Promotional pens still remain one of the most popular and effective tools available to marketing professionals but with a little extra thought it is possible to make your message more memorable. The variety of pens available is mind boggling and making the right choices can be daunting but most reputable suppliers will be only too happy to use their professional experience to help find the right product for your campaign. Remember an interesting promotional pen will generate more interest in your business...
One answer would be to go up-market and try to outdo your competitors with higher quality items but this will inevitably lead to higher costs. Another approach is to choose multi-function or novelty pens which will attract more attention.
A wide range of multi-function pens are available starting with those that house more than one colored ink refill. Others combine a ball point pen with a highlighter or a stylus for added versatility. Probably the most desirable of this type of pen is one which incorporates a ball point pen and a USB flash drive as this combines two of the most useful items in a modern office.
Another way to attract attention to your brand is to choose a promotional pen that features an innovative retractor mechanism. Some of these pens consist of a hinged mechanism which allows the pen to be folded in half for storage and then snap back into position at the push of a button. A variation on this is a pen where the top section of the pen opens allowing the inner body to extend to make a full size pen, an operation that resembles a space ship docking.
Choosing a promotional pen that is aimed at the particular niche market that your clients operate in is also a good strategy as it shows that you have put some thought into the choice. This includes pens that are specifically designed for easy sterilization and are ideal gifts for medical markets. Pens made from materials that are antifungal and antibacterial will make excellent marketing gifts for the food handling sectors.
Promotional pens still remain one of the most popular and effective tools available to marketing professionals but with a little extra thought it is possible to make your message more memorable. The variety of pens available is mind boggling and making the right choices can be daunting but most reputable suppliers will be only too happy to use their professional experience to help find the right product for your campaign. Remember an interesting promotional pen will generate more interest in your business...
Thanks to BMA Editorial Team 3 / Best Management Articles
No comments:
Post a Comment