 | Facebook Marketing For Dummies |
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Product Description
Discover how to use Facebook to create successful marketing campaigns
With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.
- Boasts new and updated content for developing a successful Facebook marketing campaign
- Addresses ways to use tools such as events, contests, and polls to promote your page
- Introduces the new Open Graph to connect your Web site visitors through Facebook
- Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
- Details ways to monitor, measure, and adjust your Facebook marketing campaigns
Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!
- Amazon Sales Rank: #7413 in Books
- Published on: 2011-02-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 312 pages
Features
- ISBN13: 9780470923245
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee.
Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From the Back Cover
Recruit fans and turn them into customers — find all the latest techniques here!
Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!
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Make the most of it — discover what goes into a successful Facebook marketing plan and how to assess its impact with analytics tools
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Fan the fire — build a Fan Page that appeals to your customers and offers incentives for visitors to like it
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Hit your target — see how to target a specific audience with Facebook ads and how to create landing pages that drive conversion
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Get your fans involved — create groups, plan promotions, and host events to keep your message prominent
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Optimize — learn to analyze your click-through ratio, track your ad's success, and make ongoing adjustments to improve performance
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Up the value — add applications that make your Page more valuable to users
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Go viral — extend the Facebook platform to your own Web site through social plug-ins
Open the book and find:
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Tips for maximizing the social networking effect
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Ways to demonstrate why a Facebook Page matters
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Steps for creating and customizing your Fan Page
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How to implement your content strategy
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Ideas for contests and promotions
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All about Facebook's ad bidding system
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Hints for creating successful landing pages
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Facebook business etiquette tips
Learn to:
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Use Facebook's newest marketing tools
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Integrate Facebook with your multichannel marketing plan and measure results
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Secure your business on Facebook Places and launch a Deal to customers
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Add Facebook's Like button to your home page
About the Author
Paul Dunay has created marketing buzz for major technology companies such as Google and Microsoft. You can read his blog at http://www.pauldunay.com.
Richard Krueger is a social media marketing expert. Paul and Rich are coauthors of Facebook Advertising For Dummies.
Most helpful customer reviews
78 of 81 people found the following review helpful.
By Lisa Shea
I normally adore Dummies books. I have several of them on my shelves. Facebook Marketing for Dummies is the first in the Dummies series that I did NOT like enthusiastically. I really feel this book is not up to the Dummies standard of helpfulness. First, this book is supposed to be about MARKETING - but over half the book is about the very basics of Facebook. There are plenty of other books out there on how to use Facebook - including one by the Dummies group! It seems silly for this book on marketing to rehash the existing information and spend so much time on things covered elsewhere. It means that only a small portion of what remains is actually helpful information on Marketing.
They cover a few basics about the areas of Facebook to use for marketing - how a fan page is better than a regular "personal" account because a person can only have 5,000 friends while a fan page is completely unlimited. Fan pages are also "anonymous" - while a group makes it clear which person is the administrator, with a fan page the administrator is private. So you can run a fan page for your company or project without worrying about people tracking down and bugging your personal account.
But in terms of actual MARKETING information, the pickings are very slim. They tell you to post relevant info onto your account. Was anyone really going to post a lot of Irrelevant information? They say to post enough to keep people interested, but not so much that you bombard your users with too many messages. But they don't provide any examples or information to help newbies get a feel for which numbers fall into which ranges! They tell you not to use a "hard sell" and turn off people - but again, no examples, no further information. In terms of drawing in visitors, they focus primarily on paying Facebook to use their ad system, and that's about it. They mention putting a Facebook tag in your email and on your site, and again, that's it. That's all you are learning about marketing your Facebook fan page?
There's an entire section on pushing contests - about how you can do them with random winners, or with the judging of submissions, and how this is great for traffic building. But NOWHERE in that entire section do they even mention legalities of doing all of this! How about the legalities of taking personal information from winners who are under the age of 13? How about the legalities of having a winner who hails from South Africa or other countries which have strict rules about entering online contests? Some countries have quite serious penalties for companies who offer contests and sweepstakes to "their residents" without doing legal paperwork first! It was completely shocking to me that a book in the Dummies series would offer seriously flawed legal advice like this.
In their "why do marketing on Facebook" section, one of their top ten reasons is "to run promotions for fans". This doesn't make sense to me. This is one of the things you use Facebook FOR but it's not a reason TO have a Facebook account. Reasons are things like "to get a higher ranking in Google" or "to get free word-of-mouth mentions by people in Facebook's network". It's as if they ran out of real reasons and they had to stick something in there to fill out the top 10 list.
When they finally hit issues which ARE important in Facebook marketing - like dealing with irate fans posting on your public business area, there is hardly a few lines dedicated to the topic. If anything, this is the sort of thing that the book should be covering in great detail. And how about their commandment of "don't drink and Facebook"?? I run a wine site! My wine site page is ALL about drinking wine, and that is what all the members do. Many of them come online when they're drinking wine and we discuss what we're drinking. If what the book was trying to say is "don't post when you're drunk" then that is a COMPLETELY different issue and one they should have been more clear about.
I just can't state how disappointed I was with this book. Looking at other reviews on Amazon, it seems like half of them were primarily swayed by a "$50 Facebook ad credit" they got - but I don't see that credit ANYWHERE in my book. I even went back and re-read the entire Marketing chapter to see if I missed it somewhere. I still can't find a free credit. If it's in here somewhere, they didn't make it very obvious. Not recommended. You could get far more out of their regular Marketing book, and simply apply that great knowledge to the Facebook world. UPDATE: I talked directly with the "Dummies" publishers. The book currently DOES NOT HAVE ANY GIFT AD CREDIT. So if you are buying the book based on those "ad credit" promotions on Amazon, you will NOT GET IT.
26 of 28 people found the following review helpful.
By Quadlibet
This book is short on plot, long on value. Immediately got paid back 3x the cost of the book via the included $50 Facebook Ads credit. This excellent primer is suitable for a range of readers from the FB-curious newbie to the seasoned marketeer seeking to leverage every facet of the Facebook service. Unlike other books on this topic, these authors go beyond the platform capabilities for marketing via Facebook, and do a particularly good job of providing much-needed social context about Facebook norms, and do so with good humor. By providing simple guidelines, and "Do's and Dont's", this book can save marketers from themselves and unintended backlash from their communities of interest.
The Dummies format makes finding useful bits easy - the TOC and indices are quite good. Like all books about online applications, certain page views are rapidly obsoleted, though in this case, the same social media marketing principals will apply, even as the Facebook platform evolves. Overall, a very helpful volume that I will reference ongoing, and will keep paying returns well beyond the $50 credit. Suggest the next edition include an electronic format (Kindle or included disc) to make it easier to access links referenced in the print version.
20 of 23 people found the following review helpful.
By I. Dunay
I bought this book about two weeks ago, thinking that it could help my business. I read it, it seemed very logical and made a lot of sense, so I decided to use the free $50 credit which came with the book. It is amazing what happened with the information the book had to offer. I followed the steps to make a page for my company and bought some advertising space with the free credit. The next day when I woke up I went to check on the results and I was stunned, my website had 150 more page views than it normally gets in a day and I had 4 more sales than I normally get per day; and the credit had not even been completely used up! With the simple tips in this book, my website not gets twice as much traffic as it did before I followed its steps. I highly recommend to anyone who ever wants to help themselves and their business.
http://astore.amazon.com/amazon-book-books-20/detail/0470923245
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