 | Blogging For Dummies |
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Product Description
The blogging bestseller, now fully updated to reflect the latest tools and techniques
Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging!
Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you'll need to get started. You'll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post.
- Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog's success
- Includes updates to the major blogging software utilities including Google's Blogger, TypePad, and WordPress
- Walks you through the latest search engine optimization techniques for increasing your blog's visibility
- Reviews the newest plug-ins and gadgets that will allow you to extend your blog
If you're in a fog about how to blog, then this easy-to-understand guide is the right book for you.
- Amazon Sales Rank: #15600 in Books
- Published on: 2010-02-02
- Original language: English
- Number of items: 1
- Dimensions: 1.00" h x 7.30" w x 9.10" l, 1.30 pounds
- Binding: Paperback
- 408 pages
Features
- ISBN13: 9780470565568
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From the Back Cover
In a fog about blogs? Read this book and it all becomes clear!
Millions of people posted a blog entry this morning. They're promoting products, espousing causes, discussing their lives, and sharing tips on everything from getting the laundry clean to getting their candidate elected. Join the fun! Here's how to choose and use blogging software, pick a topic, add photos, attract readers, and keep your blog interesting.
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Blog basics — find out what defines a blog and what type of blog best suits your purpose
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What you say — learn how to create appealing content and what you don't want to put in your blog
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Compare tools — understand the pros and cons of hosted services and see what Blogger, WordPress, and other tools offer
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When smaller is better — explore microblogging, including Twitter® and Tumblr
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Speak up — try your hand at podcasting or video blogging
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Socialize your blog — boost readership with a presence on social networking sites
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Blogging for dollars — see how to put ads on your blog or in your RSS feed, seek sponsorships, and maintain a business blog
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Know your visitors — learn to collect and analyze statistics on who's visiting your site, when, and for how long
Open the book and find:
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Tips for choosing a topic
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How to connect with your readers through comments
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Advice on blogging ethics
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A comparison of leading blogging software
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Help managing routine blog tasks
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Hints for conquering writer's block
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Ways to boost readership
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Why RSS feeds are a great idea
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Cool widgets, gadgets, and themes to customize your blog
Learn to:
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Use the latest versions of Blogger and WordPress®
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Recognize what goes into an effective blog
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Find your niche in the blogosphere
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Build an audience and make money from your blog
About the Author
Susannah Gardner is creative director of Hop Studios (www.hopstudios.com), a Web design company specializing in blogs and community content Web sites. Shane Birley is cofounder of Left Right Minds (www.leftrightminds.com) and blogs at ShanesWorld.ca.
Most helpful customer reviews
75 of 75 people found the following review helpful.
By Jill Florio
Like many Dummies books, this book is comprehensive! It's a thorough introduction to blogging from rank Internet newbie, to the typical active
blogger seeking to learn more about the medium. As a 2008 book, it's reasonably current. This is one of those Dummies books the publishers will need to update annually. I recommend readers always seek the latest possible edition of any blogging book, as popular technologies change so rapidly in the field. RSS, comment spam, social networks and podcasting are all given their due space. An entire chapter is devoted to adding and managing photos for your blog. Two large chapters offer the fundamentals of blogging for business and adding advertising. This won't be specific enough to get any would-be pro blogger rich, but *does* provide enough basics to get started with affiliates, AdSense, TextLink Ads, AdBright and the like.
Lots of screen captures and sidebars explain complex concepts quite clearly. I enjoyed one sidebar in particular about why comment spam exists (and hint; it's more about page rank juice than possible click-throughs). I'd recommend this book for the newbie through advanced blogging beginner. Intermediate level bloggers looking to to brush up on the basics would likely enjoy adding this as a reference to the bookshelf, and might find a few gems they originally missed. Advanced bloggers won't find much useful here...but as it's a Dummies book, that's to be expected! From all the blogging books targeting the beginner, this one offers the most bang for your buck, and really does a nice job of holding your hand along the way.
28 of 28 people found the following review helpful.
By PARCS
Don't let the "dummy" title fool you. With so many blog "how-to" papers written, I wanted a good "how-to" book that would walk me through and hold my hand as I venture into the blogosphere. Susannah Gardner and Shane Birley provide just that ... a perfect reference book that takes you one step at a time until you are ready to publish. Thanks Susannah and Shane.
22 of 24 people found the following review helpful.
By Lisa Sabin-Wilson
Blogging For Dummies is a fabulous resource for bloggers, new and old. This book is full of great information, tips, ideas, suggestions and resources that any blogger can benefit from reading. Written by two Pros in the field of blogging, you can't go wrong if you're looking for a one-stop, desktop reference on the world of blogging. Highly recommended!
http://astore.amazon.com/amazon-book-books-20/detail/047056556X
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