Knowledge Center: Strategic Innovation: Embedding Innovation As A Core Competency In Your Organization By Nancy Tennant Snyder, Deborah L. Duarte

Sunday, July 10, 2011

Strategic Innovation: Embedding Innovation As A Core Competency In Your Organization By Nancy Tennant Snyder, Deborah L. Duarte

Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization
By Nancy Tennant Snyder, Deborah L. Duarte

Average customer review:

Product Description

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.

Based on the real-life example of Whirlpool a solid company with a significant track record and global reach— Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity— through innovation.

Product Details

Amazon Sales Rank: #95890 in eBooks
Published on: 2003-05-31
Released on: 2003-05-31
Format: Kindle eBook
Number of items: 1

Editorial Reviews

Review
"The book is packed with WOW and HOW." -- South Florida Sun-Sentinel "Biz Books", September 15, 2003

From the Back Cover
"If you want to stoke the fires of innovation in your organization, you'll find this book to be an invaluable source of inspiration and practical advice."
—Professor Gary Hamel, director, Woodside Institute, chairman, Strategos

Based on the real-life example of Whirlpool— a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets.

Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.

About the Author
Nancy Tennant Snyder is corporate vice president of core competencies and leadership development for Whirlpool Corporation. She has consulted at many companies on a wide range of business topics. Holding a doctorate in organizational behavior from George Washington University, she is the author of numerous articles on globalization, virtual teams, and organizational capability.
Deborah L. Duarte is a consultant on innovation, knowledge management, and leadership. She has consulted with many public and private organizations including Time Life, NASA, Freddie Mac, Discovery Communication, Exxon Mobil, SBA, and Johnson & Johnson.
Snyder and Duarte are the coauthors of Mastering Virtual Teams second edition, from Jossey-Bass.

Customer Reviews

Most helpful customer reviews

2 of 3 people found the following review helpful.
Embedding Innovation: The Way It Ought to Be Done!
By Dr. Don Van Eynde
INNOVATION: An oft-used word...a fascinating concept...desirable to embed in any organization...and rarely accomplished over an extended period! Snyder and Duarte treat us to a tale about an exception...The Whirlpool Corporation, a company that was able to embed innovation as a core competency and make it a part of the organization's culture. Too often innovation is attempted with template technology, a "one-size-fits-all" approach. This is a story of how Whirlpool recognized that a customized approach was needed in order that innovation become part of the everyday life of the organization. The authors eloquently explain the challenges they faced, the setbacks that occurred, the change process they used, and the successes they achieved. Strategic Innovation is a "must-read" book for managers and other change agents.

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