Numbers good, but most people want to do work that contributes to something beyond the numbers. So tell them why what they do is important. Tell them how it contributes to the organization's mission. Tell them how other people use their output. Tell them how their work makes a difference.
Thanks to Wally Bock's Three Star Leadership Blog
http://blog.threestarleadership.com/2011/10/07/bosss-tip-of-the-day-tell-them-its-important-and-why.aspx
http://blog.threestarleadership.com/2011/10/07/bosss-tip-of-the-day-tell-them-its-important-and-why.aspx
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