 | The Power Of Reputation: Strengthen The Asset That Will Make Or Break Your Career By Chris Komisarjevsky
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Product Description
We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers businesspeople an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to: Identify and reinforce the values behind their reputation * Earn respect by respecting others * Engage people through constructive, open communication * Build strong connections by personalizing their approach to everything they do Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity.
- Amazon Sales Rank: #52890 in Books
- Published on: 2012-04-11
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 210 pages
From the Inside Flap
To accomplish your goals—whatever they are—people must believe in you. In any business or field, success is built on a foundation of character, communication, and trust—the building blocks of reputation.
Your reputation is what enables you to forge bonds, get your ideas across, convince, and sell. It's not only what makes others want to work with and for you—it's also what encourages them to give you their all. A positive reputation enables you to overcome myriad career challenges. And it can often mean the difference between failure and great success.
The Power of Reputation gives you an action plan for creating the kind of reputation that generates trust and paves the way for lasting success. With instructive real-world examples, this book lays out step by step how to build a platform of respect for and confidence in your decisions—and a commitment from others to your goals. Filled with enlightening insights from interviews with numerous distinguished business figures, this definitive guide to reputation and your career shows you how to:
• Leverage the communication techniques that engage others and create positive, open dialogues.
• Take swift and decisive action to deal with challenges and recover from mistakes.
• Build strong connections by personalizing your approach.
• React quickly in a digital world that demands it.
• Earn respect by demonstrating your respect for others.
• Build a circle of trust and ensure an enduring reputation that serves you well in both good times and bad.
Filled with straightforward, practical techniques for methodically crafting a strong, solid reputation, The Power of Reputation shows you how to be authentic, open to ideas, a strong communicator, and, by your actions, demonstrate over and over again that you are a person of character. You'll learn how to express yourself in ways that give others the chance to voice their concerns and questions, and earn their trust even when you don't share their point of view. And as a result, you'll forge bonds that will stand the test of time.
In any professional arena, people listen to what you say, watch how you behave, and then ask themselves: Should this person be trusted? Will we do what this person says?
Reputation isn't something that just happens…nor is it something you can afford to leave to chance. This invaluable book reveals powerful methods for building and leveraging a strong reputation—and using it to achieve extraordinary results.
Chris Komisarjevsky retired as worldwide chief executive officer of Burson-Marsteller, one of the world's leading global public relations and public affairs firms in 2005, after a 35-year career in public relations. He is the coauthor of Peanut Butter and Jelly Management. He lives in Atlantic Beach, New York.
From the Back Cover
"This powerful guide is the definitive book on reputation and your career. It gives you the tools to make the most of your talents and, more important, to prepare you for when things don't go as planned. As Chris Komisarjevsky makes clear, reputation means everything—especially when the going is as tough as can be." — Tom Von Essen, New York City's 30th Fire Commissioner, during September 11, 2001; author of Strong of Heart
"[A] profound and practical book…. Building on a vast store of knowledge and experience, in captivating style, Chris Komisarjevsky offers readers a wealth of practical advice on what is required to build and preserve a reputation founded on integrity and trust."— William C. (Curt) Hunter, Dean of the Henry B. Tippie College of Business, University of Iowa
"Given the growing impact of social media and personal branding on our lives and careers, this book couldn't be more timely. Komisarjevsky successfully applies his vast experience in corporate reputation management to individual reputation, and shows us that the two actually have much in common." — Ron Alsop, author of The 18 Immutable Laws of Corporate Reputation and The Trophy Kids Grow Up
"Chris Komisarjevsky provides the perfect combination of thoughtful insight, interesting examples, advice from business leaders, and the specific steps needed so the reader can negotiate the dangerous shoals that can destroy even the most highly cultivated reputation. Smart strategies throughout for achieving personal and professional goals."— Tobe Berkovitz, Ph.D., Associate Professor, Boston University, College of Communication
"Chris Komisarjevsky has managed the reputations of many corporations during his long, successful career as the head of public relations firms—and through this book, he's sharing with all readers his expertise on building and sustaining a good reputation. Read this book to see how important your good name is—and how to protect your reputation." — John Crudele, Financial Columnist, New York Post
"In every career, reputation is king. Chris Komisarjevsky has done a masterful job in describing both the impact of one's reputation and how to manage it. Essential reading for anyone who cares about their reputation. And that's virtually everyone." — Kevin Goldman, former Wall Street Journal media reporter; and author of Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
About the Author
CHRIS KOMISARJEVSKY retired as worldwide chief executive officer of Burson-Marsteller, one of the world's leading global public relations and public affairs firms, in 2005, after a 35-year career in public relations. He is the coauthor of Peanut Butter and Jelly Management.
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