Friday, September 20, 2019

You Can Check Out These 7 New HR Technologies At HR Tech This Year

Here's your chance to see what major HR technology solutions providers have developed over the last year.

The companies selected to present product demonstrations are:

ADP – NextGen HCM, ADP’s next-generation of Human Capital Management software, provides a personalized experience by deconstructing the traditional one-size-fits-all, monolithic systems into a number of lightweight, discrete, function-specific mini-apps on a company, team or individual basis.

AllyO – AI-powered AllyO Pulse uses deep workflow automation to engage employees in a text-based conversation—from entrance to exit. HR leaders then use sentiment analytics to drive organizational improvements.

Capacity – The CEO of Capacity, a recent rebrand of Jane.ai, will demo how automation meets the HR function and transforms the way teams do their best work.

iCIMS – Delivered through iCIMS Advanced Communications Suite, iCIMS chat-based online Virtual Career Fairs enable employees to centrally manage the branding, sourcing, candidate and conversation capture of events.

Paychex – With a newly enhanced grid entry view, Paychex Flex® makes payroll and HR simple and flexible. It offers multiple pay entry options within a single platform and is integrated with Paychex’s suite of solutions – including payroll, HR, time and attendance, benefits, and insurance.

Paycom – Helping to accelerate a company’s digital transformation, Paycom’s Direct Data Exchange is a comprehensive analytics tool for employers that provides real-time insights into trends and efficiencies gained through employee usage of HR tech.

Thomsons Online Benefits – The company will demonstrate Darwin™, a purpose-built global benefits platform that reflects 19 years of experience. Darwin can help increase employee engagement through a truly global, personalized benefits offering.

Thanks to Michael J. O'Brien / HRExecutive

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Monday, September 16, 2019

Superfans: The Easy Way To Stand Out, Grow Your Tribe, And Build A Successful Business By Pat Flynn (Summary)

Superfans: The Easy Way To Stand Out, Grow Your Tribe, And Build A Successful Business By Pat Flynn
Hardcover   Also Available Formats :- Kindle

The Main Idea

The name of the game in business today is to create "superfans" — highly engaged customers who will go out of their way to buy and use everything you create. If you can create a tribe of superfans around the world, you future-proof your business.

It's common to assume that superfans only exist for musicians, sports teams, and celebrities, but the reality is pretty much every business can create energized superfans. You just have to create a migration path for customers to move from being casual to active, active to connected, and then connected to superfans.

Build a set of superfans, and no matter what happens, they'll always be there for you. Instead of spending money on ads, spend more time on people. Instead of worrying about the latest growth hacks and strategies, worry about identifying and addressing the biggest pains and problems in your target audience. Instead of figuring out how to optimize your conversion rates, figure out the rate at which you're able to connect authentically with your audience and make them feel special. Fans are important, but superfans are everything. --- Pat Flynn

All you need is 1,000 true fans. They will drive two hundred miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans.

Kevin Kelly, senior editor, WIRED magazine, 2008

How To Gain One Million Followers

Phase 1 - Casual Customers to Active Customers. Your casual audience is the largest segment of your customer base. These are people who buy your product or service at least once because of the value you provide. Your goal with this group is to create a trigger which signals they are in the right place, that there's something special for them, and that they should become part of your active audience — so casuals come back and do more business in the future.

Phase 2 - Active Customers to Connected Customers. Your active audience know who you are, and what you offer. Every time you create something new, they pause and make a decision whether or not to buy. They like your stuff — which is a great start — but they need convincing to act. Your goal with your active audience is to help them become part of your connected community.

Phase 3 - Connected Customers to Superfans. Customers in your connected community hear from you regularly, and also have conversations with each other. Community members start identifying with your mission, and generate the bulk of your comments, feedback, and survey results. These people love what you're doing, and will validate new ideas which will help your business excel and grow. Your goal with your connected community is to fan the flames of their interest so they voluntarily make the transition to superfans.

About The Author

Pat Flynn is a podcaster, author, and the founder of several websites. He is best known for his Smart Passive Income blog, which has been featured in Forbes, the New York Times and many other publications. His Smart Passive Income podcast has been ranked as high as #3 for business podcasts in iTunes. Pat Flynn's first online business was GreenExamAcademy.com, which offers publications designed to help people pass the LEED exam in the architecture industry. Pat Flynn is a graduate of the University of California, Berkeley.

Summaries.Com Editor's Thoughts

I first heard of Pat Flynn when I came across his website, SmartPassiveIncome.com. There, he describes himself as a "crash test dummy" for online marketing schemes. What really distinguished him, however, was his level of transparency. Every month, he publishes a detailed and itemized profit-and-loss statement that sets out exactly where he makes money and how much, down to the last penny. If you want to know whether or not something works, he can tell you by experience, calculated to two decimal places. I respect that.

In "Superfans", Pat codifies how you go about creating a following of highly engaged customers. I liked his three phase approach; it makes a lot of sense to me. He also gives great practical advice that any small business owner and just about every entrepreneur can put into action. This is a book full of real-world ideas that work.

There's always something appealing about hearing from someone who walks the talk. Pat Flynn certainly meets that criteria. All in all, I think this is a great book for the current business environment where social media is ever present.

Amazon.com

Customers, followers, subscribers.

It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become Superfans.

Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don't need to change the entire world to build a successful business; you just need to change someone's world.

People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

Biography … Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.

Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.

Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.

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Saturday, September 7, 2019

Flip The Script: Getting People To Think Your Idea Is Their Idea By Oren Klaff (Summary)

Flip The Script: Getting People To Think Your Idea Is Their Idea By Oren Klaff
Hardcover
     Also Available Formats :- Kindle / Audible Audiobook / Paperback

The Main Idea

Nobody likes feeling like they have been pressured into making a purchase. We all hate boring sales pitches. Therefore, the best way to sell anything today is to guide the buyer to discover your idea or your product on their own. People naturally trust their own ideas, so if they believe it, they will get excited and basically sell themselves.

In other words, it's time to flip the script. Stop trying to persuade people to buy what you sell. Instead, plant your idea in their mind. Help them fall in love with it. Do that and you can turn the power to the buyer and let them decide for themselves.

To accomplish this will take five steps:

1) Achieve Status Alignment

2) Instill Certainly In The Other Party

3) Explain Your Big Idea

4) Make The Buyer Feel Safe

5) Leverage Their Natural Pessimism

I don't like being pressured into making a purchase. And I'm not alone. The moment we feel pressured to buy, we pull away. And if we're told what to do or what to think, our defenses go up. In other words, buyers don't put much trust in you and your ideas. However, everyone trusts their own ideas. Accordingly, today, products are bought, not sold. Oren Klaff

How To Gain One Million Followers

1. Step #1 — Status Alignment. Job #1 in flipping the script is to get the other person to take you seriously. You do that by giving them a status tip-off that you're on the same level as them.

2. Step #2 — Instill Certainty In The Other Party. Next you establish your credentials as an expert, and therefore you have the ability to forecast what is likely to happen in the future. The best way to do this is by using a "Flash Roll" — something which definitively highlights your level of expertise.

3. Step #3 — Explain Your Big Idea. The most effective way to flesh out your big idea is to do that in terms of the three W's:
1). Why do I care?
2). What's in it for me?
3). Why you?

Often a good way to achieve this is to use a sequence of some pre-wired ideas which already exist in the prospect's mind:

  • Winter is coming
  • 2X
  • Skin in the game

4. Step #4 — Make The Buyer Feel Safe. The best way to make the buyer feel so safe they end up pitching your idea back to you is to find their novelty sweet-spot. Show them your idea is really just plain vanilla with one difference.

5. Step #5 — Leverage Their Natural Pessimism. To contain the buyer's natural pessimism, list the obvious ways to fail. Build fences and then use a buyer's formula to teach them how to buy.

About The Author

Oren Klaff is an investment banking advisor, investor and author. His previous book, Pitch Anything, achieved bestseller status and has now sold more than 1 million print copies. Oren Klaff is a self-professed deal junkie and classic motorcycle enthusiast. He currently serves as managing director of Intersection Capital, a $200 million private equity investment fund, and he also acts as an advisor to several other businesses. Oren Klaff is a graduate of Florida State University and the University of Delaware.

Summaries.Com Editor's Thoughts

I can't honestly remember when I laughed so much while reading a business book. "Flip the Script" has some of the funniest stories I can recall reading for many years. I highly recommend that you get a copy and enjoy.

What makes it even better is that the underlying concepts are quite profound. Oren Klaff is saying that the best way to sell anything is to take a cue from the movie Inception and plant an idea in your prospect's mind. Guide the buyer to discover that idea on their own and get excited about it. It can be done, and he details the tools and strategies you can use to accomplish that. Brilliant.

This is the opposite of the normal sales training where you memorize power closes and learn how to handle every objection. Oren suggests that if you plant an idea in the buyer's mind and let them develop it on their own, none of that other stuff is needed. Buyers will just naturally want to go ahead because they will feel ownership. This is a very savvy approach to selling and influencing people. It's so logical that even Spock would be impressed. My hat's off to Oren Klaff. I think he has produced a business classic here. Highly recommended.

Amazon.com

The Bestselling Author Of Pitch Anything Is Back To Flip Your Entire Approach To Persuasion.

Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?

If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.

That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you'll see in this book, Oren has been in a lot of different situations.

He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product.

These days, it's not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

Review

“In Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want.  Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read.”
             - DAYMOND JOHN, co-star of Shark Tank and author of The Power of Broke and Rise and Grind

"Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining--you'll find yourself eagerly turning the pages, engrossed in Klaff’s remarkable tales of deal-making... then suddenly look up and realize he's just taught you a whole new set of complex sales techniques, and somehow made it fun."
              - MATTHEW DIXON, coauthor of The Challenger Sale

"Oren Klaff should have been a spy. He could recruit and sell anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates.  In these pages, Oren shares the tradecraft you need to close any kind of deal."
               - JASON HANSON, former CIA Officer and author of Spy Secrets That Can Save Your Life

"Flip the Script is the rare book that shows you how to increase your influence, at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful."
              -  JONAH BERGER, author of Contagious

"Flip the Script is a riveting book.  This critically important handbook of influence principles is culled and perfected from Oren Klaff's remarkable career as an investment banker. Refreshing, insightful and above all, incredibly useful, this gives you the tools to create influence with integrity. It's a great read."
              - PHIL JONES, author of Exactly What to Say

"When you pit your idea against your client’s idea, they’re likely to choose their own, even when yours is the better solution. In Flip the Script, you’ll get a master class in helping your client discover the advantages of your idea for themselves."
              - ANTHONY IANNARINO, author of Eat Their Lunch and The Lost Art of Closing

About The Author

Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation. His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. He has written for Harvard Business Review, Inc., Advertising Age, Entrepreneur and has been featured in hundreds of periodicals, podcasts and blogs. He is an investment partner in a $200 million private equity investment fund and in his spare time is a motorcycle enthusiast.

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Sunday, September 1, 2019

The Bezos Letters: 14 Principles To Grow Your Business Like Amazon By Steve Anderson & Karen Anderson (Summary)

The Bezos Letters: 14 Principles To Grow Your Business Like Amazon By Steve Anderson & Karen Anderson
Paperback
     Available Formats :- Kindle / Audible Audiobook

The Main Idea

Amazon is the fasted company in history to reach $100 billion in sales! How did Jeff Bezos achieve that? The reality is Bezos leverages risk and has created an exceptional culture of experimentation and invention. He believes you don't grow if you're not willing to take risks, and he constantly evaluates Amazon's "RoR" — Return on Risk.

Fortunately for everyone else, Jeff Bezos has detailed and outlined his approach to risk and his growth strategies in his annual letters to Amazon's shareholders. Amazon has written these letters for the last twenty-one years. When you analyze them, it becomes clear there are fourteen growth principles which articulate how Bezos and Amazon use risk to their advantage. These fourteen principles fall into four growth cycles:

Return On Risk … ROR

1) Test

2) Build

3) Accelerate

4) Scale

Yes, every business takes risks, but haphazard risk-taking is like rolling the dice. You never know what's going to come up. But Bezos takes risks with intentionality, which most businesses, if aware, can also harness to achieve greater results. I believe what has fueled Amazon's growth comes down to Jeff Bezos' unique approach to taking and leveraging risk and his commitment to creating a culture for experimentation and invention. And it's all based on his views on success and, actually, failure.

Steve Anderson

How To Gain One Million Followers

1. Test. At Amazon, testing is a way of life. All team members are encouraged to try new things and see whether they improve the way Amazon does business. If something doesn't work, there are no punishments but if something does work, Amazon bets big. Most businesses try and avoid failures, but Bezos does the exact opposite.

2. Build. At Amazon, building is how you turn promising ideas into stable initiatives. They build to make sure what they invest in is something customers actually want. Amazon is always willing to sacrifice short-term gains in order to build a strong foundation for new products which will be around for many years.

3. Accelerate. To Amazon, accelerating is what you do once something has been tested and shown to work. You then figure out how you can creatively use technology to boost what you're doing. You also form a passionate team to drive and accelerate the future growth, making your company fast-paced and dynamic.

4. Scale. For Amazon, scale requires that you maintain an innovative culture which is willing to take risks on behalf of the customer. You have to focus on maintaining high standards, measuring only what matters, and most important of all make decisions as if it is your first day in business. You have to focus on the customer.

About The Author

Steve Anderson is a professional speaker, consultant, and futurist. He gives keynote presentations on the future of technology, how businesses can leverage the online world, and how companies can assess and use strategic risk to their advantage. His insurance agency, The Anderson Network, is considered to be a leader in the field of insuring productivity, technology, and profits. He is on the advisory boards of several insurance industry work groups and think-tanks. He is a graduate of the University of the District of Columbia and Taylor University.

Summaries.Com Editor's Thoughts

I really liked this book. There are several books that analyze Warren Buffett's letters to Berkshire Hathaway shareholders for clues into his approach to investing, but this is the first book I've seen that does the same for Jeff Bezos's letters to Amazon's shareholders.

The author, Steve Anderson, stresses that Bezos tries new things and is prepared to take risks. Bezos stated publicly that he is prepared to lose a billion dollars in order to figure out how to make billions more. You've got to admit that pretty gutsy!

The 14 principles that Steve Anderson distilled from those letters to shareholders are interesting in their own right. Obsessing over customers comes through loud-and-clear and so too does making high-velocity decisions. I particularly like the mindset of always acting like it's Day 1 and there's still unlimited opportunities that lie ahead. That's a great way to think and act.

Jeff Bezos borrowed $300,000 and quit his job to start the Amazon.com online book store in July 1994. That investment has grown like a rocket ship as Amazon has become the fastest company ever to reach $100 billion in sales, one of the first companies ever to be valued at $1 trillion, and the employer of more than 650,000 people (which is a number greater than the population of countries like Iceland and the Bahamas). That all suggests there might be something good in these principles.

Amazon.com

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

But "risk taking" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, shareowners) that he has written annually for the past 20 years.

For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful―fast!

Review

Anderson, a professional speaker on tech and business, takes a perceptive look at Amazon founder Jeff Bezos's annual shareholder letters, extracting 14 key "growth principles" that both the large corporation and "solopreneur" can use to scale up. Asserting that, "in some form or another," every principle can be found in each of the 21 letters issued to Amazon shareholders since 1997, Anderson begins with the intriguing "Encourage 'Successful Failure,' " a point made by Bezos in explaining why he doesn't regret high-profile flops like Pets.com. Principle 4, "Obsess Over Customers," is illustrated by how Amazon pushed third-party merchants hosted on the site to prioritize customer care via its advocacy for "Frustration-Free Packaging." Other principles include "Make Complexity Simple" (which led to Frustration-Free Packaging) and "Promote Ownership," which involves the dramatic differences in mindset between an owner and a "tenant," and the importance of getting employees to adopt the mindset of the former. Whether businesspeople can generate growth by adopting Anderson's recommendations will have to be seen, but they should certainly enjoy the stories and observations he shares about one of the world's most influential companies. (Sept.) - Publisher's Weekly

About the Author    

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social media, Steve analyzes what's happening now and explains its implications for the future. He was invited to be one of the original 150 "thought leaders/influencers" on LinkedIn and has over 300,000 followers. Steve currently resides in Franklin, Tennessee.

Karen Anderson, M.S. is an author, publisher, and direct response marketer whose fingerprints are all over New York Times, USA Today, and other bestselling books. For the past 30+ years, she's helped entrepreneurs and businesses clarify and communicate their messages, grow their businesses, and increase their reach using the power of a book. She grew up as an "insurance brat" and spent weekends with her dad looking behind buildings and parking lots checking for potential risks.

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Wednesday, August 28, 2019

Ultralearning: Master Hard Skills, Outsmart The Competition, And Accelerate Your Career By Scott Young (Summary)

Ultralearning: Master Hard Skills, Outsmart The Competition, And Accelerate Your Career By Scott Young
Hardcover
     Available Formats :- Kindle / Audible Audiobook / Paperback / Audio CD



The Main Idea

Is it really possible to get an MIT-level education without attending MIT? Or to learn a new language to the point of becoming fluent and conversant in just three months? Or to develop your own video game from scratch and make it a commercial success without being a professional game developer working for a big studio?

The answer to these and similar questions is an unqualified "Yes". In fact, there is an entire culture of people who have achieved these and other compelling goals on the basis of their self-education projects. These are the ultralearners.

"Ultralearning" is a strategy for acquiring skills and knowledge in a self-directed and intense manner. You make a decision about what you want to learn and then undertake concentrated learning activities which push you to your limits and compress your learning into the shortest feasible time.

Ultralearning can be used to accelerate the career you already have, to transition to the career you always wanted to have, or to rescue your career by adding new hard skills that are more valuable. Ultralearning is the very best way to deal with a changing world.

There are nine principles that are involved in running successful ultralearning projects. Master them and you can learn anything you set your mind to. This is the ultimate competitive advantage of the future, because no matter what happens, you'll be able to learn and adapt.

The world belongs to the ultralearners. Join their ranks by mastering the art of learning hard things quickly. It will serve you well.

The Ultralearning Strategy

Principle #1 — Metalearning — Draw a map first. Start any ultralearning project by learning what is the most effective way to learn the subject or acquire the skill you're after. Figure out how to learn efficiently.

Principle #2 — Focus — Sharpen your knife. Carve out chunks of time where you can concentrate and focus on what you're trying to learn consistently well.

Principle #3 — Directness — Go straight ahead. Learn by doing the things you're trying to become good at. Don't trade hands-on experience for other more convenient alternatives.

Principle #4 — Drill — Attack your weakest point. Break complex skills into their component parts and then be ruthless about improving your weakest points. Master the component parts and then reassemble them.

Principle #5 — Retrieval — Test to learn. Use the testing process to learn more as you go along. Always test yourself before you feel confident and push yourself to recall information, not just review it.

Principle #6 — Feedback — Don't dodge the punches. Put aside your ego and look for the harshest feedback you can find. Extract the signal from the noise and pay attention to what that feedback highlights you need to learn.

Principle #7 — Retention — Don't fill a leaky bucket. Be aware and understand what you're consistently forgetting and do something about it. Learn to remember things not just for now but forever.

Principle #8 — Intuition — Dig deep first, then build up. Play and explore to develop your intuition and work to understand what you learn. Don't resort to memorization tricks but get to know your subject deeply.

Principle #9 — Experiment — Explore outside your comfort zone. Don't lose sight of the fact you can't become a true master of your subject by following the paths trodden by others. Explore possibilities others have not imagined.

About The Author

Scott Young is a writer and business owner. In 2012, he ran his own self-directed education project where in twelve months and for less than $2,000, he was able to learn how to code sufficiently well that he could pass the same final exams that MIT computer science graduates are required to pass at the end of their four-year degree programs. To achieve this, Scott Young used open-source computer science lectures available online along with his own self-organized learning activities and exercises. His TEDx talk about his learning approach has been viewed more than half a million times. To further refine his learning methodology, Scott Young then went on to learn four languages in twelve months. Scott Young is a graduate of the University of Manitoba and Montpellier Business School.

Summaries.Com Editor's Thoughts

I loved the big idea of this book that when it comes to education, there is more than one way to get things done. The idea of getting an MIT level education without attending university is interesting in and of itself.

Scott Young is not against educational institutions at all, but he does suggest that they are locked into their traditional approaches rather than on the lookout for faster, better, and cheaper ways to provide an educational experience. As the author points out, in one year and for less than $2,000, he achieved a level of technical proficiency which would have required four years and cost more than $250,000 if he took the conventional path.

Scott Young is also points out that the university experience provides networking opportunities and friendships that can be incredibly valuable over the course of a career. He also likes the option of having professors and others mentor you and provide valuable introductions and so on. All of that is value added by colleges, but the lingering thought still remains that there might be better and more cost effective ways to provide those educational add-ons as well.

Still, for those of us who don't run a college or university, it's very clear that self-education is the driver of success for the future. The world is changing rapidly and the only way to adapt is to always be learning. Ultralearning is a great skill to acquire. Being able to drive your own learning programs will be important in the years and decades ahead. Never stop learning.

Amazon.com

Now A Wall Street Journal Bestseller.

Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.

In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner.

The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention.

Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French.

Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life.

Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and exe - cute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs.

Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.

Editorial Reviews … Review

“How do you master a difficult subject more quickly than by sitting through years of classes? Read Ultralearning for specific directions on structuring and absorbing complex topics in record time.  This short book provides you with a step-by-step guide to becoming an ultra fast learner.” (Robert Pozen, author of Extreme Productivity and Senior Lecturer at MIT Sloan School of Management)

“Ultralearning is the best book on learning I’ve ever read. It’s a beautifully written, brilliantly researched, and immediately useful masterpiece. If you are looking for the magic match to help light your learning, Ultralearning is it. If you want to learn anything, do yourself a favor and read this book. Now.” (Barbara Oakley, author of A Mind for Numbers and co-author and co-instructor of Learning How to Learn)

This book is an invaluable tool to help you master complicated skills in a short period of time. Read Ultralearning and level up your life! (Chris Guillebeau, bestselling author of The $100 Startup and The Happiness of Pursuit)

“Ultralearning is like a superpower in our competitive economy. Read this book! It will change your life.” (Cal Newport, author of Digital Minimalism and Deep Work)

“A truly great book about learning. Riveting, useful, practical, and applicable to anyone ready to learn something at their own pace. Ultralearning shows you exactly how to learn better than you thought possible.” (Derek Sivers, author of Anything You Want)

From The Back Cover

Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.

In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner.

The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention.

Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French.

Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life.

Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and execute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs.

Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.

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