Earlier this week, I saw a tweet go out regarding this poster from Walt Disney's famous Monsters, Inc.
Considering that the movie came out in 2001 (the first part), has it truly been 10 years since we started discussing the" ifs and whys" of social media?
Last April, for example, I remember reporting from a conference where the topic was ethics and compliance, but the issue that got most talked about and analyzed was the advent of social media. A year ago, this room of senior executives discussed Facebook and Twitter as challenges, as the next hurdle in their lives as caretakers of companies' corporate governance.
Today, this fear is being replaced by wonderment and a "how to adopt this safely" attitude at many organizations.
So, the question then: Are you sold on the idea yet?
And if so, how does one get started?
Software provider SAS, which has maintained its No. 1 position on Fortune's Best Companies to Work For list two years in a row, clearly knows how to make it all work. The firm started a blog on social media etiquette in early 2009 when few others were willing to breach the boundary of the company intranet to focus on connecting with employees and customers.
Recently, Conversations and Connections posted a video interview with Social Media Manager Dave Thomas, who was responsible for writing the company's first-ever social media policy in June 2010.
Thomas pointed out several starting guidelines for any organization looking to enter the murky field of Twitter, Facebook and all the rest of it. While the video is worth watching, for those who cannot spare 15 minutes, here is a break down of his key points:
- How to get started?
- Why have a social media policy?
- Who should write the policy?
- What makes a robust social media policy?
http://blogs.forbes.com/csr/2011/05/20/how-to-design-a-social-media-policy/?partner=alerts
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