Earth, Inc. : Using Nature's Rules To Build Sustainable Profits By Gregory Unruh

Earth, Inc.: Using Nature's Rules to Build Sustainable Profits By Gregory Unruh List Price: $24.95 Price: $18.96 & eligible for FREE Super Saver Shipping on orders over $25. Details Availability: Usually ships in 24 hours Ships from and sold by Amazon.com 62 new or used available from $3.03 Average customer review: (2 customer reviews)

Product Description

Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain - a chain that offers both sustainability and profitability, for now and for the future.

Product Details

• Amazon Sales Rank: #889715 in Books
• Published on: 2010-04-19
• Original language: English
• Number of items: 1
• Dimensions: .90" h x 6.40" w x 9.20" l, 1.00 pounds
• Binding: Hardcover
• 224 pages

Editorial Reviews

Review

"Earth, Inc. shows, in a very enlightening yet practical way, how companies can create real and lasting value by working toward a sustainable destination that is informed by the existing laws of our biosphere. In doing so, Dr. Unruh has managed to write a very valuable book that is an essential addition to the sustainability practitioner's toolbox." - Bill Morrissey, VP, Environmental Sustainability, The Clorox Company

"Earth, Inc. provides counterintuitive management lessons and a practical blueprint to address sustainability. It will also help you build credibility for your sustainability investments." - Ryan Schuchard, Manager, Environmental Research & Innovation, BSR

"Gregory Unruh's "biosphere rules", his notion of a "value cycle" and his prescription of embeddedness will change the way we think of sustainability in business. Building a sustainable global economy is one of the most crucial challenges of our time and the answers, as it turns out, were staring us in the face." - Angel Cabrera, President, Thunderbird School of Global Management

About the Author

Gregory Unruh is Director of the Lincoln Center for Ethics in Global Management and Professor of Corporate Governance/Ethics at Thunderbird School of Global Management. He is an expert on the role of technological innovation in addressing global sustainability questions. Together with renowned architect William McDonough, Unruh cofounded the Center for Eco-Intelligent Management to explore the business case for implementing Cradle-to-Cradle product and process innovations.

Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
A choice pick and solidly recommended read that shouldn't be missed for any environmentally conscious business leader
By Midwest Book Review
The financial gravy train will meet the end of the line eventually; it's just a matter of when. "Earth, Inc.: Using Nature's Rules to Build Sustainable Profits" is a guide to environmentally responsible business that works with nature to create a business that works with nature to keep both the environment and nature around them to be renewable and at a constant. Sustainability is the message and Gregory Unruh plays it well. "Earth, Inc." is a choice pick and solidly recommended read that shouldn't be missed for any environmentally conscious business leader.

0 of 0 people found the following review helpful.
A useful look at why less material and less energy use mean more profit
By Rolf Dobelli
Sustainability? Gregory Unruh says plan for it, "embed it and forget it!" Unruh codifies five rules that nature follows for efficient productivity in the biosphere and illustrates how these rules can work for business. He explains how to rethink "product platforms" and how to maximize the benefits of waste streams. getAbstract recommends this quick read for inspiration on finding your company's next surge in profits: earnings based on ecologically sustainable practices. As a bonus, these rules also boost your triple bottom line.

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