What's Inbound Marketing?

In case you're not familiar, here's a diagram illustrating the techniques that fit the Inbound Marketing paradigm:

Traditional marketing, and probably what Fred Wilson was talking about when he called out "marketing" as a poor investment is what we'd call "outbound." It relies on advertising, paid branding, salespeople, cold-calling, etc. Inbound marketing is what nearly everyone who reads this blog practices - it's about getting traffic from search engines, from content (blog posts, articles, videos, infographics, white papers and webinars) and from social media (Twitter, Facebook, the Blogosphere, forums and social news sites).

Thanks to SEO Moz