 | The New Articulate Executive: Look, Act And Sound Like A Leader By Granville Toogood
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Product Description
The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy Leaders
Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, "Wonderful things happen when people talk face-to- face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation—and get results.
"An indispensable tool for executive success." -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International Studies
"Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." -- Michael Koffler, Chairman, Young President's Organization
"The beauty of Granville Toogood's method is how simple it is to implement." -- Scudder Fowler, CEO, The Liminal Group
"Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." -- Sean Geehan, President, The Geehan Group
"Makes the capable business person more capable, more successful, and definitely more confident." -- Martha Stewart
Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.
This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.
Using his proven step-by-step system, you can:
- Position yourself as a leader in your industry.
- Command any venue and compel any audience.
- Use the "8-second rule" to make a strong first impression.
- Speak with the confidence of a CEO.
- Outperform in any presentation.
Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.
The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.
Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.
- Amazon Sales Rank: #15134 in Books
- Published on: 2010-06-25
- Original language: English
- Number of items: 1
- Dimensions: 1.00" h x 6.00" w x 8.50" l, .91 pounds
- Binding: Hardcover
- 240 pages
About the Author
About the Author
Granville Toogood is a principal Faculty Member of Liminal Group, President of Granville Toogood Associates, a best-selling author, consultant, seminar leader and speaker who has inspired audiences all over the world. His clients have included more than two-thirds of the Fortune 500 CEOs and thousands of executives and managers from other blue-chip companies, including GE, Deloitte & Touche, NBC, Morgan Stanley, Swiss Bank, Philip Morris, UBS, Credit Suisse, NYSE, Northrop Grumman and Citigroup, among others. He is creator of the benchmark Perfect Presentation concept. He is a former Life Magazine and television reporter who produced The Today Show News, and produced network news programs for NBC and ABC.
Most helpful customer reviews
5 of 5 people found the following review helpful.
A Great Book Now Even Greater
By j e lukaszewski
Until this book came out, it was really hard to imagine how Granville Toogood, or Granny, as he is known to his friends, colleagues and clients, could have improved on his original version of The Articulate Executive. But, now comes the NEW Articulate Executive, which IS new, interesting, sensible, insightful, and even more practical than its predecessor. It is also vintage Granville Toogood.
Here's a special tip. Skip right to page 215 and take The Articulate Executive Quiz. It's a very interesting self analysis. The quiz is your systematic roadmap to help maximize Granny's wisdom. It will also help you bring into focus your vision of yourself, how to articulate it and achieve it. Great leaders are articulate leaders. Visionary leaders can articulate their vision. The executives of tomorrow can articulate where we are headed. If you have something to say that matters, this us your deskibook.
1 of 1 people found the following review helpful.Walking the Talk: Wonderfully Clear... and Practical
By Bryan W. Mattimore
What I'm looking for in a book like this is that the information be both practical AND proven: based on the author's real-world experience successfully applying what he's recommending. And happily, this is what you get in Toogood's terrific new book. The New Articuate Executive is a great combination of timeless theory, wisdom based on a lifetime of practicing and teaching the art of presentation and persuasion, and very practical tips and techniques informed by the exciting -- but also frenetic reality -- of how we as a society now communicate. Highly recommended, in part because of the author's expertise and clarity in presenting the material, but also because of his engaging writing style.
0 of 0 people found the following review helpful.The New Articulate Executive
By Ebony
The New Articulate Executive sets great guidelines for giving the perfect speech. Toogood state that "the good speaker is always on the alert for opportunities to appeal to common sense and our deepest needs." He says when preparing a presentation identify the problem, take a position, and provide an answer. I took a special interest in his demonstration of The POWER Formula-begin with a Punch, stick with one theme, provide relevent examples, mask the presentation with conversation, and end with the purpose looping back to the beginning. I recommend using the POWER Formula will save time in a presentation and get the point across effectively, while leaving the audience fulfilled.
http://astore.amazon.com/amazon-book-books-20/detail/007174326X
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