Friday, October 28, 2011

One Click: Jeff Bezos And The Rise Of Amazon.com By Richard L. Brandt

One Click: Jeff Bezos and the Rise of Amazon.com

One Click: Jeff Bezos and the Rise of Amazon.com
By Richard L. Brandt

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Product Description

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

* Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.

* Why Amazon zealously guards some patents yet freely shares others.

* Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.

* How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.

* Where the company is headed next.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

Product Details
  • Amazon Sales Rank: #548 in Books
  • Published on: 2011-10-27
  • Released on: 2011-10-27
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 224 pages
Editorial Reviews

About the Author
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known in the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He is also the author of The Google Guys, about the founders of Google. He lives in San Francisco.

Visit RichardLBrandt.com

Customer Reviews

Most helpful customer reviews

1 of 3 people found the following review helpful.
2just ok.
By Fig
I found this book to be a pretty painfully slow read, honestly. There wasn't a whole lot of interesting content. Most of the information could be found on the internet. There are better ways of learning about amazon and Bezos than this book. I'd look elsewhere.

http://astore.amazon.com/amazon-everyday-low-prices-sale-deals-bargains-discounts-20/detail/1591843758

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