Saturday, July 9, 2011

The Power Of Small: Why Little Things Make All The Difference By Linda Kaplan Thaler, Robin Koval

The Power of Small: Why Little Things Make All the Difference

The Power of Small: Why Little Things Make All the Difference
By Linda Kaplan Thaler, Robin Koval

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Product Description

The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.

Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch – whether with a client, customer, family member, or friend – speaks volumes to others about our talent, personality, and motivations. After all, if we can't take care of the small details, how can we be counted on to deliver when it really matters?

In today's challenging times, bigger isn't always better. In fact, it's often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you'd imagine.

Written in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMALL demonstrates how all of us can harness the power of small to improve and reinvent our lives. It's the ultimate guide to shrinking your outlook to broaden your horizons.

Get SMALL and get going!

Product Details
  • Amazon Sales Rank: #1488962 in Books
  • Published on: 2009-04-21
  • Released on: 2009-04-21
  • Formats: Audiobook, Unabridged
  • Original language: English
  • Number of items: 4
  • Binding: Audio CD


  • ISBN13: 9780739381885
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee.
    Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Editorial Reviews

From Publishers Weekly
According to successful authors and marketing business leaders Thaler and Koval, paying attention to the small things can improve your effectiveness in both personal and professional situations. Written in an appropriately succinct style, Thaler and Koval make a big deal of simple steps like paying better attention to what you're saying ("Bill Clinton... waits until he has come to the end of a sentence to shift his attention to another person") and picking up after yourself ("Professional organizer Molly Boren... says to put away three things in the morning and three things at night"). Some chapters are more professionally oriented, like a chapter on gaffes at work ("Little Mistakes Spell Disaster"), but widely-applicable, everyday advice gets much of the attention, as in the "Take Baby Steps" chapter: "Smaller, more attainable goals will also give you quicker, more frequent mini-rewards." Though not necessarily for front-to-back reading, quick dips should yield enough practical inspiration for most seekers. Clean, simple writing, familiar to anyone who picked up the authors' bestselling The Power of Nice, ensures a fast-paced reading experience, and an admirable example of the subtle, considered approach it advocates.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Advance Praise for The Power of Small

"Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get Small now. This little book can make a huge difference in your life."
—James Patterson, bestselling author, former CEO of J. Walter Thompson

"I love this book! I've always known that little things make all the difference, and now Thaler and Koval have written a book to show you how to benefit from this powerful concept. If you read and apply the ideas in this small book, it will make a big difference in your success."
—Mark Sanborn, bestselling author of The Fred Factor, President of Sanborn & Associates, Inc.

"Anyone who has tried to sleep with a mosquito in the room knows the impact of something small. But the positive impact of little things is even greater, as Linda Kaplan Thaler and Robin Koval show so elegantly in their latest book."
—Deborah Norville

"Once you've read The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life's mountains become manageable molehills."
—Cynthia Nixon

"Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for success. That's what this book is all about." —Jay Leno

From the Hardcover edition.

About the Author
LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.

Customer Reviews

Most helpful customer reviews

8 of 8 people found the following review helpful.
4All about the Golden Rule
By Jennifer Kydd
THE POWER OF SMALL reminded me a lot of John Miller's QBQ series. I haven't read the previous book, THE POWER OF NICE, but I would imagine the message is much the same. All in all, Thaler and Koval are sending the message that just one small action in your life can have momentous or serendipitous consequences. By taking a moment to thank someone for a job interview, you could be setting yourself up to be chosen over a more qualified candidate. Or by escorting an old man to a room he's looking for, you could be escorting your boss's boss and thereby leaving a (favorable) memorable impression. The point of the book is this: Do unto others as you would have them do unto you. It's the Golden Rule. Everyone knows it but not many actually follow it. Follow it and you will be rewarded in spades.

4 of 4 people found the following review helpful.
5Surprisingly Insightful
By Lisa Jo Rudy
I picked this book without any great expectations - just hoping for a few insights from a big name ad exec. After reading it, I thought "well of course, this stuff is common sense." But a week later I found I was still noticing examples of the "power of small" in almost every aspect of daily life. For instance - my husband stopped (in his pickup, which carries our company name) and let another car take a left. Who knew that the driver of the car was someone who was looking for a videographer (our business)? Not only did the driver have plenty of time to read and note our company contact info, but she was also positively impressed by our kindess!

4 of 5 people found the following review helpful.
5Inspiring Read
By Sharon
This book really inspired me and I'm honestly not one of those self-help reading types who looks for books for inspiration. I kept hearing about this book though and saw this amazing video that showed a woman whose life was saved because of small talk ( It made me realize that all those times I feel helpless, I'm not. There are small things we can all do in our daily lives that can have a huge impact in both personal as well as buisness matters.

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