 | Beyond The Obvious: Killer Questions That Spark Game-Changing Innovation By Phil Mckinney
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Product Description
"An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation. This book is a killer read for anyone who hopes to triumphantly succeed and not just survive."
--Peter Guber, author of the #1 New York Times bestseller, Tell to Win
"Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."
--Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
"Many assumptions about our business ultimately turn out to be wrong, which is why it's so important to ask the right questions at the right time. In Beyond The Obvious, Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations."
-- Wendell P. Weeks, chairman and CEO, Corning
"Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products."
-- Satjiv S. Chahil, former global marketing chief, Apple
- Amazon Sales Rank: #11606 in Books
- Published on: 2012-02-07
- Released on: 2012-02-07
- Original language: English
- Number of items: 1
- Dimensions: 1.42 pounds
- Binding: Hardcover
- 272 pages
Review
" ... practical guide to consistently generating innovation."
"... an invaluable guide to extracting ideas from the book and applying them within an organization."
"McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."
Publisher Weekly 12/16/2011
"Offering vivid examples of how his approach has worked at HP and elsewhere ... "
"Valuable and ready for immediate use."
Kirkus Reviews 12/28/2011
Customer Reviews
Most helpful customer reviews
2 of 2 people found the following review helpful.
Enlightening
By Curtis Brown
I find Beyond the Obvious to be an interesting in-depth look at Innovation within large corporations. As someone who has experienced a SIGNIFICANT amount of corporate chaos, McKinney's anecdotes and recommendations throughout the book have given me a lot more perspective on how things can go sideways if done improperly and how companies can stagnate if they don't embrace change in smart ways. It's a lot to think about.
4 of 5 people found the following review helpful.Excellent, practical guide to applied innovation
By Allen A. Proithis
Excellent book full of real life examples of how to apply innovation at every level of an organization. Many books on innovation are great in theory but do not cover how to implement anything. Beyond the Obvious is a great read for anyone who wants to get into the real details of making a difference. I personally saw a number of the examples in the book as they occurred at HP. Read it as soon as you can!
1 of 1 people found the following review helpful.Innovations can survive corporate antibodies
By R. Hensley
This is a must-read for CTO's as well as anyone that not only wants a fast method for drilling down to the most critical areas for innovation but also practical advice on how to "sell" the innovation to upper management. Legions of innovative ideas are consumed by corporate antibodies. Phil deals with this issue up front and gives sound advice, and a process, to make sure your innovations see the light of day. My copy is completely marked-up and dog-eared for on-going reference.
http://astore.amazon.com/amazon-book-books-20/detail/1401324460
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