 | Event Sponsorship (The Wiley Event Management Series) By Bruce E. Skinner, Vladimir Rukavina
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Product Description
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
Learn how to bring increased sponsorship dollars to any event by:
- Placing value on sponsorships
- Expanding the value of a sponsor
- Creating the best image for an event
- Networking with other event professionals worldwide
With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP
THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
- Amazon Sales Rank: #184305 in Books
- Published on: 2002-10-18
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x .92" w x 7.90" l, 1.69 pounds
- Binding: Hardcover
- 320 pages
From the Back Cover
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
Learn how to bring increased sponsorship dollars to any event by:
* Placing value on sponsorships
* Expanding the value of a sponsor
* Creating the best image for an event
* Networking with other event professionals worldwide
With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP
THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
About the Author
BRUCE E. SKINNER, CFE, is former president of the International Festivals and Events Association (IFEA), the largest professional association for festivals and special events in the world, and Director of the Fiesta Bowl in Phoenix, Arizona.
VLADIMIR RUKAVINA, CFE, is General Manager of Narodni Dom Cultural Center, Maribor, Slovenia, and President and CEO of the International Festival of Lent.
Most helpful customer reviews
5 of 6 people found the following review helpful.Valuable resource for event planners
By Gail Strumberger
I found the way the authors dissect various events, detailing the ideal sponsors for (say) the Orange Bowl, sailing regattas, music festivals and so forth to be interesting and extremely valuable. Getting sponsors to part with precious funding is an art, so one must have a clear idea what motivates them. This book helps a ton.
Gail Strumberger
Author, "Shock Therapy: Planaphobic"
2 of 3 people found the following review helpful.A great resource
By T. D. Lanier
Before reading this book, I'd never written a sponsorship proposal. This book walks you through how to make sure your event is right for the sponsor you seek up to writing a proposal. I found this to be a most helpful tool. I would recommend this book.
5 of 13 people found the following review helpful.Enlightening
By A Customer
There's so much to learn about event sponsorship. It was interesting to see the various views of the industry, including how to expand the value of the sponsor, as well as the image of the actual event.
http://astore.amazon.com/amazon-book-books-20/detail/0471126012#
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