Thursday, February 23, 2012

Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People By Brian Tracy

Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People

Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People By Brian Tracy

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Product Description

In these tough economic times, everyone is expected to produce more with less. And yet, studies have shown that on average, employees are working at only a fraction of their potential. What are managers to do? How can they inspire their people to perform at their absolute best? Whatever the situation, a good manager can quickly organize a group of average performers into a high-functioning team capable of achieving tremendous results for the company. The secret is knowing how and anyone can learn. In "Full Engagement!", business success expert Brian Tracy shows managers how they can supercharge their employees' efforts. Packed with powerful, practical ideas and strategies, this eyeopening guide explains how to: unlock the potential of each person; motivate and inspire employees to peak performance; trigger the 'X Factor' that maximizes productivity; drive out the fears that hold people back; create a high-trust work environment; set clear goals and objectives; and, recognize, reward, and reinforce in a way that energizes every employee. A manager's role is to achieve the highest possible return on the physical, emotional, and mental effort that his or her people put forth. It's not a return on investment!it's a return on energy. And when managers fail at that, they fail at their own job. With this essential guide, all managers can now hold the keys to unlocking superstar performance from their teams.

Product Details
  • Amazon Sales Rank: #374264 in Books
  • Published on: 2011-05-20
  • Original language: English
  • Number of items: 1
  • Dimensions: .83" h x 6.29" w x 9.25" l, 1.07 pounds
  • Binding: Hardcover
  • 240 pages
Editorial Reviews


"…presents solid, substantive material in an accessible way…Full Engagement blends big ideas and concepts with actionable tips and techniques." —The New York Journal of Books Online

"…love the feeling of being inspired so I looked forward to reading Brian Tracy's book…one of the most prolific motivational speakers of our day."—CEO Blog

"…world-class empiricist and diehard pragmatist…obsessed with understanding what works, what doesn't, and why...His role is that of a personal mentor/coach to each reader."—The Employee Engagement Network

"…offers a wealth of insight into why people think, feel, react and respond the way they do at work."—Houston Lifestyles and Home

"Whenever I need a reminder or a refresher course on refining and improving my business skill sets, I turn to one of the true gurus…Brian Tracy."―Senior Market Advisor

"Tracy has an answer for just about any management or motivational-related question I have...his latest book is chockfull of great management advice."―Senior Market Advisor

"...master on management."

―Forbes: Startup Professionals Musings, Martin Zwilling

"…provides a number of compelling personal references and examples from his vast business experience… I recommend the book for any manager…" —Eric Jacobson Management and Leadership blog

"Author of numerous business bestsellers, Tracy manages to pack each volume with...advice and counsel to make every reader a more effective manager or leader..."―ForeWord Reviews

"…roadmap to successfully managing people resulting in more well adjusted and happy people as well as higher results for the company…in-depth view of what motivates people..." ―

Full Engagement!…proof that long-tested business approaches are worth re-learning because they continue to prove their value."―Inland Business Journal

"Grounded in extensive research in the fields of human psychology and motivational management…wealth of insights into why people think, feel, react, and respond…" ―Niche magazine


If you're ready to empower your people to be more do more and achieve more, then read and use the strategies in this brilliant book by my friend Brian Tracy. Anyone in a leadership position must read this book!

~James Malinchak, Featured on ABC's Primetime TV Show, Secret Millionaire, Founder,

From the Inside Flap

As a manager, it's your role to achieve the highest possible return on the physical, emotional, and mental efforts your people put forth. It's not just a return on investment's a return on energy. But how are you supposed to light a fire under each employee when studies find that most of them are working at only a fraction of their potential?

In this essential guide, Brian Tracy, the Master of Motivation, shows you how to unlock superstar performance from every single member of your work team. Based on decades of research and thousands of hours invested in maximizing personal and organizational performance, the hard and fast secrets of what you can do (and what you should stop doing) to inspire your employees to peak performance are now available. Packed with powerful, practical ideas and strategies, Full Engagement! shows you how to:

create a high-trust work environment • drive out the fears that hold your people back • set clear goals and objectives • unlock the potential of each person • motivate and inspire employees to greater heights than they ever believed themselves capable of • trigger the "X Factor" that maximizes productivity • recognize, reward, and reinforce their efforts in a way that energizes each and every one of your people

Your ability to channel the human energies of your staff into higher levels of productivity and performance is the yardstick by which your ability as an executive will be measured.

The great news is that you now have everything you need right in your hands. In this eye-opening book, you'll learn how to do and say the things that will make your people feel confident, happy, and motivated...and allow you to deliver consistently outstanding results for your company.

In these tough economic times, everyone is expected to produce more with less. The only way to succeed is to consistently inspire your people to perform at their absolute best. Full Engagement! provides you with the keys to unlocking not just the hidden drive and abilities that exist within every one of your people...but also your own.

BRIAN TRACY is one of the top business speakers and authorities in the world today. He has spoken in almost every city in the US and Canada, and in 58 other countries. He addresses more than 250,000 people worldwide each year. He has written 50 books and produced more than 500 audio and video learning programs on management, motivation, and personal success. He is the president of Brian Tracy International as well as Business Growth Strategies, which is the preeminent Internet business learning portal in the world today.

Customer Reviews

Most helpful customer reviews

3 of 3 people found the following review helpful.
5"Why are some companies more successful and more profitable than others?"
By Robert Morris

It is at least theoretically possible for an organization to have full engagement of its workforce and that any one of those involved is always fully engaged. That said, I view full engagement as an on-going process to achieve a strategic objective rather than as a destination that, once reached, ends the process. Presumably Brian Tracy agrees. As with other outstanding business books, this one answers a very important question: "Why are some companies more successful and more profitable than others?" As is also true of most of Tracy's other books, this one offers observations, insights, and recommendations that are research-driven, with experience including Tracy's wide and deep associations with hundreds (thousands?) of all manner of organizations. Also, he quickly identifies the "what" of full engagement, then devotes most of its attention to the "why" and "how" of initiatives to help those who read it to "inspire, motivate, and bring out the best in [their] people."

Note: I wholly agree that supervisors can inspire those for whom they are responsible but concluded long ago that motivation must be self-generated.

Credit Tracy with skillful use of reader-friendly devices that consolidate and highlight key points. For example, the provision of an "Action Exercises" at the conclusion of each chapter to facilitate adoption. Also, these...all included within the first four chapters:

o Twenty-five Ideas to Create a Peak Performance/Happy Work
o Environment (Pages 12-24)
o Four Ways to Change (24-25)
o How to Build Companies That Inspire Self-Ideal (53-56)
o Three Essentials of a Peak Performance Workplace (64-66)
o Four Keys to Effective Listening (91-93)

Tracy is obviously a world-class empiricist and diehard pragmatist, almost totally obsessed with understanding what works, what doesn't, and why...then sharing it with various audiences. His approach is informal but highly-disciplined. His role is that of a personal mentor/coach to each reader. Tracy would be the first to agree, however, that it would be a fool's errand for any reader to attempt to accept - without scrutiny -- all of his assertions, and, to attempt to adopt all of his recommendations - without modification.

2 of 2 people found the following review helpful.
5Even YOU can be a successful leader.
By Monty Rainey
Anyone who has ever been in a leadership position has struggled with the notion of getting optimum performance from your people. FULL ENGAGEMENT by Brian Tracy will be a huge help in that regard. The world of work is far from being a perfect system. People are often promoted due to their ability to perform a specific job. For example, if you're in the widget building business, you might be inclined to promote your best widget maker (let's call him Wally), to supervisor of the widget production line. But the truth is, just because Wally was a widget wizard, doesn't mean he is qualified to lead others.

We see this sort of thing happening all the time. In my career in the military, I saw it constantly. In the military, if you hang around long enough, and don't get into trouble, you will soon find yourself supervising others. Unfortunately, although there are some great ones, the military is laden with those that are not well suited for leadership. We also see this in local politics. Perhaps the worst "leader" I have ever personally known was a woman elected to county office with a staff of 30 or so people. She was elected to County Clerk because she had some knowledge of real estate and the court system. Unfortunately, she had no understanding whatsoever of how to lead people. Turnover was a constant problem for her and those unfortunate few that did try to tough it out working for her were the most miserable, un-motivated group of people you could ever imagine.

When I think of my favorite books on business, leadership or self development, several of Brian Tracy's books come to mind. This book will join the ranks of those favorites. FULL ENGAGEMENT takes an in-depth look at how to - as the subtitle suggests - Inspire, Motivate and Bring Out the Best in Your People. The crux of the message is delineated in the introduction; The way you treat people, what you say and do that effects them emotionally, is more important in bringing out the best in people than all the education, intelligence or experience you may have at doing your job. The 9 chapters that follow build a strong foundation in how to accomplish this.

The book layout is unique in that the first chapter is a summary of sorts. Tracy points out that busy professionals often have so much on their plates, they rarely get beyond the first chapter of book, so he uses the first chapter to detail and summarize the forthcoming plan. Trust me on this one; if all you do is read the Intro and Chapter One, you will get your money's worth out of this book. Consider the final 200 pages as icing on the cake.

Each chapter begins with a quote related to the subject matter, and ends with five to ten action exercises that will recap the material you have just covered. The final chapter holds what Tracy refers to as, "The 17 greatest management principles ever discovered." Here also, Tracy points out that "Management is a learnable skill", so even if you are Wally the Widget Worker that was promoted because you know your widgets, not because you know how to lead, even you can learn to build a results oriented, fully engaged team.

1 of 1 people found the following review helpful.
4Another classic
By Jim Estill
Brian Tracy is one of the most prolific motivational speakers of our day. He really understands psychology. He bases his work on research. This book like his others is no disappointment.

The statistics of engagement are staggering and the return from increasing the engagement of staff is huge. Salary costs are usually the biggest expense for most businesses. Increasing the efficiency of this spend makes total sense.

The book starts with a concept that happiness increases engagement. He has a list of 25 ways to be spread happiness. Things like smile more, praise generously when warranted, listen etc.

People work better if they have high self esteem. A great leader works hard on increasing the self esteem of their staff. Poorly run organizations put in place systems that actually hurt self esteem by trying to catch people doing things wrong instead of things right.

The final chapter has 17 principles to be the best you can be. It starts with "Clarity of purpose" and moves through such things as "single minded focus" and "commit to quality in everything".

It is a good book for anyone wanting to inspire through engagement.


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