Wednesday, March 24, 2010

An Elevating Idea

Jack Foster in his book "How to get Ideas" tells the following story about getting back to basics to solve problems.

An old office building with just two elevators found itself with an increase in numbers of people using the elevators. The result was that people spent a lot of time having to wait for the elevators to arrive.

There were several options put forward by the management team, such as a new stairwell, an extra elevator, staggered break times, and so on. But these were all impractical or expensive.

So, the manager decided to investigate and get to the bottom of the problem. What she discovered was that people were most irritated by not having anything to do while waiting for the lift to arrive. She decided therefore to put in floor-to-ceiling mirrors. Result? People were quite happy to wait for the elevators as they didn't mind taking a peak at themselves to check their appearance. Problem solved.

Moral: Don't Look for Solutions to Problems Until You Know What the Problem Is.

Thanks to ManageTrainLearn