The Silver Lining: An Innovation Playbook for Uncertain Times
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Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.
Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.
Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to:
-Prune your innovation and business portfolio to liberate resources for more promising initiatives
- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers
- Reinvent your innovation process to drive fresh growth
- Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities
- Appeal to increasingly value-conscious customers to fend off low-cost attackers
In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.
- Amazon Sales Rank: #391804 in Books
- Published on: 2009-06-08
- Released on: 2009-06-01
- Original language: English
- Number of items: 1
- Dimensions: 1.00" h x 5.70" w x 8.30" l, .75 pounds
- Binding: Hardcover
- 145 pages
- ISBN13: 9781422139011
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
Most helpful customer reviews
7 of 8 people found the following review helpful.
Not just an innovation handbook for uncertain times, but an innovation handbook for all times.
By Jeff Lippincott
I liked this book. It wasn't particularly long, but it was simple and packed a powerful message for today's business leaders. Innovations a company create are the key to its success. It's innovations that keep existing companies in business. And its innovations that allow startups to get up and running. I found the book to be well organized and well written. Each chapter (9 in total) had a nice little summary which made skimming the book easy before reading it from cover to cover.
For some reason this book made its way to the B&N bookshelves about two or three weeks before its official release date of June 1 per Amazon. I read it back on May 19th along with The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means for You which I thought was a better book by a little. Both books talk about how business leaders have to stay ahead of their competition and be willing to give the customer what the customer wants, and be able to respond nimbly to change in the economy, the industry, and the market.
Whether change comes about gradually, abruptly in the form of a crisis, or somewhat quickly companies and their leaders need to always be thinking about innovations that can keep them competitive. Usually such innovations relate to some sort of convenience, accessibility, affordability, simplicity, or reinvention. As long as R&D is done strategically rather than haphazardly it shouldn't amount to a black hole for dumping company resources. And the smart and savvy business leader will realize that every forced change usually presents opportunities to be exploited.
The subtitle to this book says it is supposed to be an innovation playbook for uncertain times. I'm not so sure "certain times" ever existed. And I'm pretty much positive that uncertain times are here to stay. So in my humble opinion this book is really an Innovation Playbook - period. I think this book should be required reading for all business leaders and entrepreneurs. 5 stars!
1 of 1 people found the following review helpful.
Innovation manual focusing on economic change
By Rolf Dobelli
During economic downtimes, most corporate strategists feel like burying their heads in the sand and forgetting about innovating until the storm has passed. Scott D. Anthony recommends doing the opposite. In this fun, practical book on innovation, he explains how to maintain optimistic, entrepreneurial activities - including ongoing innovation - when the going gets tough. However, the lessons that Anthony draws from times of great economic upheaval are useful any time and anywhere. He focuses on the structural, strategic issues surrounding innovation, such as how to plan for it, organize it and make budget cuts in ways that still support it. His material on how to profit by innovating for the low end of the market is particularly apt. getAbstract recommends this accessible, applicable book to leaders who want to innovate now more than ever.
7 of 10 people found the following review helpful.
Will the Real Playbook Please Stand Up?
By R. Keeler Cox
This book, in my humble opinion, is all over the lot. On one hand, it has what I consider to be serious scholarship issues -- but on the other hand it's loaded with potentially useful information.
I don't think the book meets the high standards I associate with "Harvard Business". To me, the writing is dull and clunky; key concepts aren't sufficiently developed (the word `innovation' isn't even defined); and, many of the ideas I've seen somewhere else before. (Michael Porter's influence is in there, for example, but neither he nor "What is Strategy?" is cited.) Another bone of contention: contrary to what we're led to believe, the book really doesn't have much specifically to do with the current economic downturn.
Thumbs up (the book's silver lining):
At the same time, there's a lot to be applauded -- including the way the whole thing is "macro-organized" according to what business leaders should STOP doing, do DIFFERENTLY, and START doing. Mr. Anthony does a nice job of using this framework to explain what makes the innovation process work. I like his take on the use of *strategic experiments* for improving the process, among several other things.
Explanations are accompanied in each chapter by specific RECOMMENDATIONS (things companies can do to innovate better) in the various forms of step-by-step guides, self-diagnostic tools, checklists, and tips. Not unlike plays a football team might deploy in a game, these are real, practical tools I can envision real business people using.
Someone was on the right track, I think, to call this a `playbook'. And I think The Silver Lining has the makings to be a FIVE-STAR playbook...but it falls short, it seems to me, because the author chose to try to be everything to everyone and ended up producing a mixed bag instead.
* * * * * * * *
What might nudge it in the five-star direction?
For starters, I'd consider ridding it of b-school buzz words, providing some space for doodling, and finishing it with a laminated cover and Wire-O binding. One Harvard Business blogger suggested earlier this year we should drop-kick the word `innovation' altogether and start talking more in terms of "making good things and creating organizations that reward the types of behaviors that ultimately lead to good ideas coming forward." I'd give that some thought, too.