I'm sure you've felt it: the horror at the end of a presentation (which, let's face it, can be a bit of a trauma in its own right) when you ask the following:
There seems to be one of two ways things can go at that moment — and neither fills you with delight.
Firstly, there's the Tumbleweed Option. Silence. Nothing — save perhaps for an embarrassed cough. Was your presentation really so bad that no one could understand it enough to think of a coherent question? Did you run over time so badly no one wants to hold up the next speaker, or – more importantly – get to the coffee break? Did you give such a perfect presentation that all possible questions were answered? (Spoiler alert: You didn't.)
Option two is worse. The Killer Questions Option. At least with the Tumbleweed Option you've got the silver lining that you get to leave the stage sooner. With the Killer Questions Option you get to stay there and risk exposing your ignorance. For all its problems at least you can control the main body of your presentation — during questions everyone can hear you scream.
These are some of the most reliable ways of dealing with questions that I've researched. found or observed…
Know your subject
Yes, yes, everyone says this but I still see presenters who think they can research just enough about a topic to be able to deliver the presentation in question and no more. I'm sure there are valid reasons for doing this, but I can't think of any offhand.
Take a break and go over your presentation with a fresh mind (or better yet, give it to a friend) and see what questions spring to mind. The advantage of using your friends is that they'll have a clearer mind. I know its obvious but it's a great way to figure out what you might be asked.
Buy the local newspaper and The Daily Mail (in the UK). Between them you should get a reasonable idea of what the burning issues are for the area you're speaking in. You'll be amazed at how often a member of the audience will find a way of asking a question which is relevant to both what you said and what their personal or local issue is. If you're talking about exercise, someone will ask you about the proposed local swimming pool. If you're talking about using social media, someone will ask you about the 'horrible new proposed mast' for the mobile phone network (and whether it'll cause X, Y or Z in the neighbourhood).
Have a Question Bank
if you ever get asked a question you've not been asked before, note it down, decide on an answer and record that answer for next time. By the time you've given a presentation half a dozen times you'll have covered most of the bases.
Draw yourself a mind map of the the presentation — or better yet — draw one on the whole topic area that you're speaking about. You'll have the big idea in the middle, secondary ideas going off as 'tier one' and smaller issues going off those as 'tier two' and so on. Most questions come from the outer fringes of the mind map, so look carefully at those and prepare your answers.
Most people care about their own lives, not the big issues — or at least how they intersect. For example, if you're talking about the advantages of online training over face-to-face training, questions are less likely to be about the cognitive/recall issues of electronic learning (which is perhaps a tier one issue) as they are to be about whether your training will be accessible on their particular browser (as though they're the only person in the world using that browser) despite the fact that you may have been very clear in your presentation that your material can be delivered on any browser.
So there you have it – the some great ways of predicting and handling questions, based upon years as a presentation skills trainer, researcher and so on… of course (and this is based upon personal experience!) there's always the option you don't know the answer! :)
I know, I know…some of these are obvious. But they're not so obvious that people do it! Others, such as the Daily Mail and the Mind Map, are techniques we've developed ourselves over the years and work for us.
And given that we're professional presenters and trainers, we can't afford to screw up…so they're pretty thoroughly tested.
Thanks to Simon Raybould / Life Hack / Stepcase Limited
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