One Million Followers: How I Built A Massive Social Following In 30 Days By Brendan Kane
Hardcover Also Available Formats :- Kindle
The Main Idea
Each and every day, more than 60 billion messages are sent out on digital platforms. It is now feasible for anybody (not just celebrities) to build an authentic following of one million people or more on digital platforms like Facebook, Instagram, YouTube, Snapchat and LinkedIn.
So how do you build a successful multi-media brand? The key to scaling a massive audience in the shortest time possible is to produce digital content and then test and measure how people are responding to your content in real time. Specifically, your mantra should be:
Hypothesize < --- > Test < --- > Pivot
Pivot < --- > Hypothesize < --- > Test
Hypothesize — what kind of story, format or theme will engage your target audience.
Test — quickly produce a low-cost version of your concept or message and learn everything you can about what does and does not work.
Pivot — invest in it further if your hypothesis turns out to be correct. If it's disproved instead, quickly pivot to a new format, a new story, or a new theme, and repeat the process.
The great point is you don't have to reinvent the wheel when it comes to social media. Look around and borrow ideas from what has worked for other people. Test and learn.
If you have something to offer, and you know how to leverage digital and social platforms, you can reach millions, if not hundreds of millions, of people around the world in no time. It's how social influencers have taken off and in some cases have become bigger than mainstream celebrities in just a matter of years. With the right strategies, nearly anyone can build a massive global audience.
Brendan Kane
After ten years of helping celebrities, brands, and corporations grow big audiences, I started to wonder if my ideas and techniques could be applied to someone starting from scratch. So I came up with an experiment to determine whether a person who had never been on television, in a film, or in print could amass a large following around the world. So in June 2017 I got to work on my little experiment. I put into practice everything I had learned from more than ten years of digital and social media experience. To my amazement, by July — in less than a month — I had generated over one million followers in more than a hundred countries. If I can do it, you can do it. - Brendan Kane
How To Gain One Million Followers
1. Hypothesize - Build Experiments. Develop a format, story, or theme which you think will engage your target audience around a specific message. Do this quickly and then start testing how you can catch & hold people's attention.
2. Test - Validate and Learn. Produce a low-cost version of your concept or message, which can be tested and validated. Learn everything you can about what does and does not work from the tests you run.
3. Pivot - Invest More or Pivot. If your hypothesis is shown to be correct, invest in it further and build more content. If it's disproved, repeat the process all over again with a new format, a new story or a different theme.
About The Author
Brendan Kane is a business and digital growth strategist. He works with Fortune 500 companies, brands and celebrities to help them systematically find and engage new audiences. Brendan Kane has worked with MTV, Skechers, Vice, IKEA and other corporations to advise them on how to grow their digital audiences. He previously managed Lakeshore Entertainment's interactive media strategy where he worked on 16 films, which ultimately generated $685 million at the box office. Brendan Kane has also built platforms for celebrities like Taylor Swift, Rihana, Charles Barkley, Adriana Lim and others. He also served as vice president of digital for Paramount Pictures. Brendan Kane is a graduate of Columbia College Chicago and Augustana College.
Summaries.Com Editor's Thoughts
I must admit, the back story for this book was alluring.
Brendan Kane decided to put his digital marketing expertise to the test by trying to amass one million followers for a no-name with no established following. He realized that he was the ideal candidate for this experiment because he wasn't famous and had never been on TV or done anything society considered especially cool. So he applied his business experience, and lo and behold he generated a million followers in less than a month!
He doesn't spell out how much he spent to achieve that goal, but it's obvious that Facebook advertising was a big chunk of his strategy. Brendan also focused on generating shareable content and getting others to tell their friends — which always has been, after all, the secret sauce of social media marketing.
I was impressed by his suggestion to use Facebook to generate real-time data about how people are responding and then to make changes on the fly. It's almost like building an engine for your jet while you're in the middle of a flight.
Overall, I think this book is worth reading to help you develop the mindset it takes to excel in business today. It's hands-on and specific about the best ways to take advantage of each social media platform.
As Brendan Kane points out: "If I can do it, you can do it". Now that would be the most interesting experiment of all.
Amazon.com
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
Review
“Today, the online world is so cluttered that even truly great content often gets buried or ignored. The good news is that you can take control of your ability to reach a wide audience—and you can start today, with One Million Followers.”
—Katie Couric
“When we needed help releasing a digital series that we knew could do so much good in the world, Brendan was the first person I called. I’m so happy he is writing a book and passing on his research and experience.”
—Justin Baldoni, star of Jane the Virgin, producer of My Last Days, and cofounder and CEO of Wayfarer
“Brendan is an outlier in a crowded market. His strategies are easy to implement and will lead to massive success. Working with him opened my eyes to the power of his ideas. He’s the best at what he does.”
—Luke Wahl, executive producer at Sports Illustrated and Yahoo!
“Brendan has done what most people only dream of doing. We’re so lucky he’s sharing his secrets. This book is a must-read.”
—Julie Moran, former cohost of Entertainment Tonight
“Brendan’s success stories are all the more interesting as they relate to massive global brands like Taylor Swift, Rihanna, Jason Statham, Katie Couric, MTV, Vice, Lionsgate, and Yahoo! As a case study for this book he put his money where his mouth is and amassed one million real followers for himself with very little money over a very short amount of time. Testing and methodology are big parts of Brendan’s success, and he’s incredibly generous for sharing those aspects of his work with the world.”
—Greg Durkin, CEO at Guts + Data, former senior vice president of marketing analytics at Warner Bros. Pictures
“While it may be true that no one can predict what content will go viral, there is a tried-and-true formula experts use to maximize reach and stand out from the rest—and it will work for you, too. Brendan Kane gives you all the tips, tools, and insider secrets you need to make that happen.”
—David Oh, chief product officer at FabFitFun
“Brendan’s focus on understanding how things work is infectious. His curiosity and knowledge will make you want to do better.”
—Latham Arneson, former vice president of digital marketing at Paramount Pictures
“Brendan Kane will guide you through the fog of social media and its strategic application like the seer he is.”
—Jon Jashni, founder of Raintree Ventures, former president and chief creative officer of Legendary Entertainment
“There’s an insane amount of noise online today—and it’s increasingly difficult to get your content, brand, or message across to the widest possible audience that matters to you. Unless you’ve read this book. Brendan’s done an incredible job of distilling tips, tools, and insider info into actionable advice that’s applicable for everyone.”
—Eamonn Carey, managing director at Techstars London
“Social Media is now a currency you can exchange for monetary gain or exposure. This book allows you to obtain the fundamentals from the greatest minds in the world. Hearing from the experts within each field to arm you with the nuggets you need for social media success!”
—Joivan Wade, founder of the Wall of Comedy and actor in The First Purge
“If you’re looking for a book to help you make a real and lasting impact in the complicated and ever-changing world of social media . . . look no further. Practical, definitive, and easy to read. Brendan Kane has written the bible.”
—Kario Salem, Emmy Award-winning screenwriter
“Brendan gets the value of paid media better than anyone I know . . . and how really good content needs the right ignition and the right platform underneath it to be successful.”
—Erick Brownstein, president and chief strategy officer at Shareability
“In this noisy world, winning a massive following may seem unrealistic. But by following the smart advice in One Million Followers, anyone can build a powerful and passionate fan base, starting now.”
—Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business and author of Entrepreneurial You and Stand Out
“Brendan gives masterful and practical strategies that will help you reach your social media goals and beyond. Whether you want to build a brand, sell a product, or become an influencer, there is wisdom here so you can do just that.”
—Antony Randall, CEO and cofounder of EQ
“I wish I had this book when I started my career as a video-director over a decade ago. I am extremely excited to apply what I learned from One Million Followers to my own social media platforms. Anyone who takes this book seriously and applies the lessons within is on the path to closer achieving their goals.”
—Pedro D. Flores, CEO of CompA Productions
“Brendan was shockingly able to generate a million followers for our nonprofit in less than fourteen days. I have never seen such rapid growth in social in my entire career.”
—Rich German, founder and CEO of JV Insiders
It seems to be an impossible puzzle but it's easy to solve a Rubik' Cube using a few algorithms.
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