Thursday, December 22, 2011

The Power Formula For Linkedin Success: Kick-Start Your Business, Brand, And Job Search By Wayne Breitbarth

The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search
By Wayne Breitbarth

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Product Description

This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.

Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week.

Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.

Wayne Breitbarth's pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.

Product Details
  • Amazon Sales Rank: #14524 in Books
  • Published on: 2011-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .56" h x 5.58" w x 8.54" l, .56 pounds
  • Binding: Paperback
  • 176 pages
Editorial Reviews


Leading the reader through his own journey from skeptic to LinkedIn enthusiast and trainer, Breitbarth extols the benefits of creating a well-crafted LinkedIn account.
Perfect for readers who grew up before the dawn of the Internet era.
-Kirkus Reviews

I know of no one who knows how to use LinkedIn better than Wayne Breitbarth. 
-Robert Grede, Best-selling author of Naked Marketing - The Bare Essentials and The Spur & The Sash--a novel

--Inside Endorsements page

This greatly simplifies the ability of those of us not in the Facebook generation to make sense of social media and leverage LinkedIn for business success.

-Michael A. Dalton, Author of Simplifying Innovation

--Inside Endorsements page

Wayne Breitbarth's Power Formula for Linkedin Success explains how anyone can use Linkedin to propel business growth.
-Christina Steder, President, Clear Verve Marketing, LLC

--Inside Endorsements page

"The Power Formula doesn't read like a first book...Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies. 
--New York Journal of Books

From the Inside Flap
Wayne Breitbarth has written a great "how to" on one of the fastest growing social marketing platforms. Read it and learn. 

-Jack Covert,President and founder 800-CEO-READ, Author of The 100 Best Business Books of All Time

--Book front cover

From the Back Cover
I highly recommend this book for novices in particular who will find Breitbarth's style user friendly and geek-speak free.
-Shama Kabani, Author of the best-selling The Zen of Social Media Marketing

To succeed in business today you need to thoroughly understand how to leverage one of today's most powerful tools, LinkedIn.  A great first step is to read Breitbarth's book.
-Erik Qualman, international bestselling author of Socialnomics
Customer Reviews

Most helpful customer reviews

11 of 12 people found the following review helpful.
5He did crack "The Power Formula for LinkedIn Success"!
By Maggie Mongan, Business Strategist, Brilliant Breakthroughs
The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

Yes, I have met Wayne and he's the real deal! He is so passionate about LinkedIn when he speaks that he captivates and inspires his entire audience.

Wayne's book is properly titled. Over the years I have taken LinkedIn training from quite credible sources and I would do what I was told to do- well, most of it. Having a book like this where it can walk me through the process of what to do in LinkedIn AND why I'm doing it is priceless. The book provides brilliant guidance for someone who is unfamiliar with LinkedIn and/or social media savvy. Wayne shares endless ways you can utilize LinkedIn to work for you :) This is an outstanding beginner's introduction and an superb book for those who have already dabbled. This has just moved up to my "Must Read List" for all my clients. Great job Wayne!

7 of 7 people found the following review helpful.
5An easy to follow and understand guide to LinkedIn
By Ken
I recently attended a seminar that Wayne was one of the speakers at. Conveniently just before that I had logged onto LinkedIn for the first time. I honestly thought when he talked about his book he was another snake oil salesman just out to make a buck. I was wrong. He told us that he designed the book to be read on a flight to Dallas. I didn't take the flight but I was able to read the book in just over two days, with three kids in the house that is an accomplishment. The short read doesn't mean the book is lacking in content at all. In fact you could liken it to making juice from concentrate; it's all in there ready for you and not watered down. Each chapter I found myself going back to my profile and updating it with something new. I can't speak to the full pay out of the book yet as I just finished it ten minutes ago, but I can speak to the potential. By following the steps and leveraging the contacts you already have this will become an invaluable tool for anyone. I look forward to the weekly updates from Wayne and I look forward to the new contacts to my network the steps in this book will add. And I know those contacts will lead to new business for me in the future. My best advice for anyone who buys this book would be to lock yourself in your office for a couple days to read the book, take notes, dog ear some pages and keep your profile up so you can update it section by section as you go.

6 of 6 people found the following review helpful.
5LinkedIn is a Success
I have seen Wayne speak several times, and as much as he kept reeling me in, I was reluctant to embrace this LinkedIn thing. Reading this book has really changed how I approach my network and how I use LinkedIn as a research tool and vehicle to secure more contacts. The days of cold calling in person are long gone. The book is a very easy read and he walks you through step by step what needs to be done.


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