Change is easier if you go with the cultural grain. Every company has cultural values that can help you drive change. If your company sees success in terms of sales, justify your recommendations using sales language and results. If your company values efficiency frame your arguments using the language of efficiency.
Thanks to Wally Bock's Three Star Leadership Blog
http://blog.threestarleadership.com/2011/09/29/bosss-tip-of-the-day-go-with-the-grain.aspx
http://blog.threestarleadership.com/2011/09/29/bosss-tip-of-the-day-go-with-the-grain.aspx
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