 | The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice |
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Product Description
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:
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Develop and manage a multinational career and become a leader in the hospitality industry
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Maximize profits from franchise agreements, management contracts, and leases
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Understand and predict customer choices, and motivate your staff to provide outstanding service
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Manage hospitality businesses and the real estate underlying the businesses
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Control costs, coordinate branding strategy, and manage operations across multiple locations
- Amazon Sales Rank: #71910 in Books
- Published on: 2011-04-26
- Original language: English
- Number of items: 1
- Dimensions: 1.56" h x 6.33" w x 9.23" l, 1.60 pounds
- Binding: Hardcover
- 500 pages
From the Inside Flap
The world's leading school of hotel administration now offers a com-prehensive overview of the hospi-tality industry. Comprised of contributions from twenty-eight Cornell University faculty members, The Cornell School of Hotel Administration on Hospitality outlines all of the best practices and hospitality management strategies they teach to their students.
Cornell's book covers cutting edge thinking and practice within four key areas in the hospitality industry. The first section outlines your career path in hospitality. How do you break in? How do you develop yourself to become a leader? Learn the key skills, knowledge, and personality traits that will make this career a good fit for you. Section 2 explains how to attract the right customers, deliver the service they expect, and set the right price, all while managing employees to achieve your firm's goals.
Section 3 focuses on how to achieve success by owning businesses, owning real estate underlying the businesses, or both, with an emphasis on profitability and cash flow. The final section covers the requirements for success at the corporate office: choose the right strategy, manage your brand, coordinate information, control costs, and implement the right systems to achieve success at multiple locations simultaneously.
Cornell University's School Of Hotel Administration, the first collegiate program in hospitality management, was founded in 1922. Today, it is regarded as the world leader in its field.
About the Author
Michael C. Sturman is a Professor of Management and the Kenneth and Marjorie Blanchard Professor of Human Resources at Cornell University's School of Hotel Administration. His current research focuses on the impact of human resource management on organizational performance and other job performance issues. He has written over one hundred articles, and is coauthor of Managing Quality Service in Hospitality: How Organizations Achieve Excellence in the Guest Experience.
Jack B. Corgel is a full professor at the School of Hotel Administration and served as the first director of the school's Center for Hospitality Research. He consults with PKF Hospitality Research, where he helps develop new products for the hotel industry based on property-level financial performance.
Rohit Verma is a Professor of Service Operations Management at the School of Hotel Administration, and also serves as the Executive Director for the Center for Hospitality Research (CHR). He has published over fifty articles in prestigious business journals, written numerous CHR research reports, and routinely presents at major industry con-ferences. He is coauthor of Operations and Supply Chain Management for the 21st Century.
Most helpful customer reviews
3 of 3 people found the following review helpful.Great book!
By zzamba007
Cornell has written a very comprehensive reference which can be useful to all hospitality management and staff alike. I read it cover to cover and plan to share and dog-ear the pages extensively.
http://astore.amazon.com/amazon-book-books-20/detail/0470554991
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